News Broadcasting
Parle Biscuits Meets Tom and Jerry
MUMBAI: The Indian biscuit industry is set to witness a new innovation as two of the world’s most iconic brands come together to offer a product never seen before in the market. Parle Products, India’s largest biscuit manufacturer, has joined hands with Warner Bros. Consumer Products to introduce a biscuit range with Warner Bros.’ beloved animated characters Tom and Jerry, that have entertained many generations. For Mumbai-based licensing enterprise, Dream Theatre Pvt. Ltd, this ranks among its top merchandising quests.
The initiative will see Parle Products introduce a new range of its popular Milk Shakti Milky Sandwich biscuits embedded with Tom and Jerry’s faces. Carrying all-new packaging, these biscuit packs will be available in the market in two sizes – 60 grams and 120 grams, costing Rs 10 and 20 respectively.
The launch of these exciting biscuits will be followed by a post-launch television commercial. With Parle on board, the product is poised for longevity in the biscuit segment. The move assumes much significance for being the first of its kind in the market, and with the INR 21,213 crore biscuit industry watching, Parle’s dominant position will earn an extra ring of innovation.
Sharing his views on the announcement, Mr. Jiggy George, Founder and CEO of Dream Theatre Pvt. Ltd. offered, “This deal spells good news for the licensing industry. Tom and Jerry aren’t just animated characters – they have an instant ‘happiness appeal.’ We are very excited about the Parle Milk Shakti Milky Sandwich – Tom and Jerry association, a unique tie-up that brings together the strengths and acumen of Parle Products, the largest biscuit player in India, and the immense popularity of Tom and Jerry, among young and old alike!”
Mr. Pravin Kulkarni, General Manager, Marketing, Parle Products adds, “Tom and Jerry, with a classic legacy, have a lot of fans amongst both kids and adults in India. To get Warner Bros.’ Tom and Jerry on board is definitely a landmark for Parle. We have associated with Warner Bros. Consumer Products to bring Parle Milk Shakti Milky Sandwich – Tom and Jerry biscuits to consumers everywhere and delight them!”
“We’re pleased to mark WBCP’s entry into India’s food and beverage market by partnering with Parle Products for Parle Milk Shakti Milky Sandwich – Tom and Jerry biscuits,” said Preston Kevin Lewis, Managing Director – Australia, New Zealand & India for Warner Bros. Consumer Products. “This new partnership allows us to bring the most popular animated brand in India to consumers in a fun new way.”
News Broadcasting
India Today Group debuts AI anchor ‘Sutra’ at AI Impact Summit 2026
Sutra aims to simplify live policy debates using sovereign AI models
NEW DELHI: India Today Group has unveiled Sutra, an AI-driven news anchor designed to deliver real-time, contextual reporting, marking the group’s latest push to integrate artificial intelligence into mainstream journalism.
The AI anchor was introduced at the India AI Impact Summit 2026 in New Delhi and developed in collaboration with BharatGen, with the initiative showcased by the Ministry of Electronics and Information Technology.
India Today Group said Sutra is built to navigate complex policy discussions and fast-moving developments by synthesising information into concise, accessible insights, aimed at narrowing the gap between high-level debates and public understanding. The AI anchor was used to surface live takeaways from key sessions at the summit.
India Today Group chief AI officer Nilanjan Das, said the project was focused on clarity and accessibility without diluting editorial rigour. He added that working with BharatGen aligned the group’s AI ambitions with India’s broader push towards sovereign technology capabilities.
BharatGen CEO Rishi Bal, said the partnership reflected a shift from basic automation towards deeper contextual intelligence in media. He emphasised the importance of indigenous, multimodal AI models capable of understanding Indian languages, regional dialects and cultural nuance, particularly as AI-driven news formats gain traction.
The launch positions India Today Group among the first major Indian media houses to deploy an AI anchor backed by home-grown technology, underscoring a growing convergence between journalism, public policy and sovereign AI infrastructure.
