Applications
Outbrain Integrates with Google Display & Video 360 to Strengthen Programmatic Offerings
MUMBAI: Outbrain, the world’s leading discovery and native advertising feed for the open web, announced today the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 to give marketers greater ability to capitalize on the benefits ofOutbrain’s unique native inventory at scale.
“Display & Video 360 gives our customers efficient access to buy Outbrain’s premium native inventory, further heightening our investment in both the programmatic space and innovative native solutions for marketers,” said Gilad de Vries, Senior Vice President of Strategy at Outbrain.
By connecting with Display & Video 360 through BidSwitch, Outbrain gives buyers a more efficient and direct route to provide consumers with premium ad experiences at scale. Since acquiring Zemanta in 2017, Outbrain has continued its efforts to expand its programmatic offerings so that marketers are able to enjoy full flexibility in their buying strategies, across Outbrain’s premium inventory.
"We are activating Outbrain in Display & Video 360 for our clients in order to reach a targeted audience on premium publishers and deliver incremental performance into their digital strategies," said Philippe Imbert, Head of Adex and Programmatic Partnerships at TradeLab, an Outbrain client.
"Gaining access to quality native inventory remains a top priority for BidSwitch demand partners. We’re excited to be partnering closely with Outbrain to unlock new pools of premium native supply and make it available to advertisers using Google’s Display & Video 360 platform for buying on BidSwitch,” said Barry Adams, GM of BidSwitch.
“Our platform and offerings are constantly evolving to cater to the needs of modern advertisers and publishers, and our continued investment in unique deals and inventory packaging are a direct reflection of that,” added de Vries.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
