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Oogwave Brings Zero Email Initiative to India
MUMBAI: Thierry Breton, Chief Executive of Atos, launched the ‘zero email initiative’ in 2011. He advocated reducing internal emails by using improved communication applications and social media tools. Similarly, Ryan Holmes, chief executive of HootSuite, a social media management toolset described emails as “new pony express” and “an unproductively tool”. There is growing concern about emails reducing workplace productivity and Oogwave aims to finally address this problem in India.
Oogwave, an innovative new startup has taken up the mantle of eradicating the old world method of corporate emails. They have created a cloud based platform for businesses to share and communicate without emails. It helps you organize, create and share data with colleagues and clients. The data is universally accessible across all devices and the Oogwave app is available on iOS and android.
It has been estimated that managers spend between 5 to 20 hours a week just reading and writing emails. Some of the major productivity issues with emails are:-
· E-mails frequently lead to information overload
· Employees spend unnecessary time on routine communications like filtering incoming information and correspondence
· Email storage is a nightmare for CIOs/IT managers, who need to invest in additional storage capacity and reduplication technology
Commenting on the platform, Mr. Gaurav Jain, CEO, Oogwave said – “In the last 10 years, there’s been a dramatic shift in the way companies do business. All our business information is digitalized – easy to store, share and update. We work in a knowledge economy with a social media literate workforce. The young knowledge workers want to do meaningful work. We at Oogwave understand the change and believe that enterprise social networks are a far better way of encouraging collaboration and freeing businesses from the restraints of overflowing inboxes.”
The platform has already seen huge adoption in the US, the UK, Eastern Europe and South Africa, among other countries. Over 3,400 companies are using Oogwave globally. Oogwave is expecting 3 fold growth in its customer base over 10,000 in next 15 months.
About users of the platform, 72 per cent of customers are from professional services — knowledge-based companies where content and information is the inventory. Most of the customers use Oogwave for internal communication and to store and share content while around 22 per cent are using team task management too.
The company has attracted funding from TLab, a division of Times Internet Ltd. It is planning to go for another round of fund raising in the next eight months to fuel growth plans.
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Business Today MindRush returns to Mumbai, spotlight on India’s edge in a fractured world
Policymakers and corporate heavyweights gather to map supply chains, energy security and markets
MUMBAI: As fault lines widen across global trade and geopolitics, Business Today is doubling down on India’s moment. The 14th edition of Business Today MindRush & Best CEOs Awards lands in Mumbai on March 28, pitching India’s strategic edge at the centre of a fragmenting world.
The day-long summit, presented by PwC, will bring together a tight mix of policymakers, industry leaders and market voices to decode shifting supply chains, maritime strategy, defence priorities, energy security and capital markets—sectors now deeply entangled with geopolitics.
M Nagaraju, secretary, department of financial services, ministry of finance, will headline the event, setting the tone for discussions that aim to track how India is repositioning itself amid disrupted trade routes and volatile energy dynamics.
The speaker slate reads like a cross-section of India Inc’s command centre. Krishna Swaminathan will zero in on sea lanes and supply chains, while Prashant Ruia is set to push the case for self-reliance in oil and gas. Ashish Chauhan will weigh in on capital markets at a pivotal juncture, as a panel featuring Vibha Padalkar, Sanjiv Mehta, Amish Mehta and Sanjeev Krishan debates navigating economic uncertainty.
Leadership under pressure will be another running theme. Madhavkrishna Singhania, Sharvil Patel, Karan Bhagat and Anurag Choudhary will unpack how businesses are steering through disruption. Arun Alagappan will turn the spotlight on fertilisers, Arundhati Bhattacharya will reflect on leadership transitions, while Anish Shah and S Vellayan will outline blueprints for building future-ready conglomerates.
The event will close with Aroon Purie setting the broader editorial lens, before the Best CEOs Awards recognise standout corporate leadership across sectors.
At a time when the global order looks increasingly splintered, MindRush 2026 is positioning itself as more than a conference—it is a signal that India intends not just to navigate the churn, but to shape it.
