GECs
Norwest Venture partners invests $10 million in Web 2.0 Sulekha.com
MUMBAI: Sulekha.com, the online social media and local commerce destination for Indians,has announced Promod Haque’s global technology venture capital firm, Norwest Venture Partners (NVP)’s series A, investment of $10 million in the company.
Sulekha.com plans to use the new capital to extend business development and marketing, primarily through alliances, and expand its service offerings into new vertical markets. NVP managing partner Promod Haque, has joined the Sulekha board of directors. Sulekha, founded and run by Satya Prabhakar, received prior funding from the Indigo Monsoon Group (IMG), led by Param Parameswaran and Harish Raghavan. IMG invests in early stage companies in the Indian Internet and Mobile domains.
“Sulekha has been a Web 2.0 company even during the Web 1.0 days. It has positioned itself at the vortex of three of the largest Internet mega-trends: India, Social Media and Local Commerce through industry-leading services including Blogs, Social Networks, Classifieds and Yellow Pages. While the management of Sulekha has done a great job of developing reach and revenue, the real explosive potential, both in online and mobile platforms, is still in front of us,” said Haque.
“NVP is one of the most reputed venture capital firms in the world with more than 45 years of experience in building successful companies. This, coupled with NVP’s strong interest, many investments and relationships across various industries in India, made NVP a great choice for Sulekha as we pursue aggressive growth plans in the coming year,” said, Sulekha.com founder and CEO Satya Prabhakar. “In particular, we look forward to working with Promod Haque who, with his valuable experience and vast global network, has helped numerous companies, both in U.S. and India, soar and succeed,” he added.
“The marriage of trusted member to member interactions and its application to classifieds and business search/ratings holds incredible promise in spurring local commerce in India. Sulekha’s successful track record of aggregating member content and interactions by city and by vertical areas of interest will allow us to deploy the new capital to dominate this market niche,” said IMG and Sulekha.com Chairman Param Parameswaran.
Sulekha’s Portfolio of Services – Interact and Transact
By offering a user-generated platform and a trusted community network, Sulekha enables Indians to interact and transact with their peers and businesses through three popular services:
Blogs and Social Networking – Sulekha provides the largest and most popular platform for Indians to voice their ideas, opinions and reviews in blogs. Users can also connect with other Indians creating online social networks. Just as social networking driven by expression has become a destination for US consumers, Sulekha brings the same experience to India and beyond.
Sulekha has crafted successful offline partnerships with such companies as Penguin, DNA and Indian Express to create important additional distribution avenues for its tens of thousands of bloggers.
Classifieds – Sulekha has the largest and most popular Indian classifieds marketplace for goods and services that fosters transactive relationships among its members in over 25 cities worldwide daily. With more than 250,000 ads and addressing 80% of online Indians worldwide, Sulekha provides unparalleled opportunities to connect members when they need to interact and transact.
Yellow Pages – Sulekha.com is the provider of online yellow pages in India supporting millions of business searches every month. Sulekha leverages its vast audience to help local businesses reach customers on a daily basis, and includes user-contributed reviews, ratings and recommendations to enable consumers to make the most informed purchasing decisions. Sulekha’s yellow pages currently offer business listings in eight cities throughout India and US. Sulekha Yellow Pages is also integrated with WAP-enabled mobile phones for mobile downloads of listings.
“While we are only recently witnessing tremendous interest in Web 2.0 startups worldwide, Sulekha has been a thought leader in this space for some time, and continues to make rapid strides. Sulekha’s strong and experienced management team is well-positioned to capitalize on the unprecedented Internet growth in India over the last year, and we believe the company has a first mover advantage in pursuing significant revenue-generating opportunities in the coming years,” added Haque
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
