Movie Channels
No Talkies returns on Sony MAX
MUMBAI: Excitement is mounting as media agencies get ready to showcase their acting prowess at the 2nd edition of ‘No Talkies.’ An exclusive property of the premium Hindi movies and special events channel SONY MAX, ‘No talkies’ is a nation level dumb charades competition exclusively organized for media agencies. The event which will culminate in Mumbai, seeks to find the filmy deewana in media agencies, buyers and planners across Mumbai, Delhi and Bengaluru.
Through its annual property ‘No Talkies’, MAX provides a unique engaging platform for media agencies to have fun – ‘Bollywood’ style. With the media industry being highly fragmented, people do not have the time to interact and get to know each other. Dumb charades essentially being a very interactive and entertaining game, brings together media agencies from different cities under one roof enabling them to get know one another in a fun and informal setting. The channel which received an overwhelming response for its initiative last year, believes in going beyond movies to captivate its audiences. With the intention of creating a buzz for inviting registrations, MAX will be pulling out all stops to amplify noise around this event.
Commenting on the channel’s initiative Vaishali Sharma, VP Marketing, MAX says, “With all of us harboring a love for movies, this unique initiative aims at celebrating our love for Bollywood through the fun and interactive game of ‘Dumb Charades’. We are pleased with the success of our event last year and are bringing back this property for a second time around to generate excitement around Hindi movies. After all, who doesn’t love a game of ‘Dumb Charades’?”
Online registrations for the event will begin from 19th August onwards and a total of three deewanas can form one team. All the participating teams will be slotted into different groups and they will have to compete against each other over a few exciting rounds of the game. The city rounds of the activity will take place in Bangalore on 3rd September, followed by Delhi on 5th September and Mumbai on 12th September. The finale scheduled on 19th September in Mumbai will have a Bollywood theme and is set to provide MAXimum entertainment guaranteed to delight.
So if you are from a media agency and are a Bollywood aficionado, then ‘No Talkies’ is your time to shine. Register now and showoff your deewanapan!
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
