News Broadcasting
No# 1 spot for Zee Khana Khazana in the food and lifestyle category
Zee Khana Khazana, India’s first 24 hour food channel has attained the numero uno spot in the food and life style category. With 1214 Avg- GTVT (‘000s), Zee Khana Khazana has left behind other channels for the second week in a row. Zee Khana Khazana is in the number one position in Hindi speaking Markets, TG – F (15-44 yrs), SEC AB Digital households.
The brand new content is fresh, simple and showcases ease in replicating cooking methods and dishes at one’s home. Through this exercise, the channel aimed to become the one-stop shop for ‘simple yet delicious’ cooking with its engaging and instructive approach. With chefs of great repute and interesting concept based shows, Zee Khana Khazana has managed to scale new heights. The channel has been reaching out to their audiences with various mall activations, contests and interesting opportunities to be a part of some shows.
A delighted Amit Nair, business Head Zee Khana Khazana said “We are very pleased with the audience response to our channel. It is indeed a humbling experience to see our recent brand refresh and repositioning exercise beginning to yield fruit. We have some more exciting shows / events lined up for our viewers and look forward to endearing ourselves with our unique and refreshing content.”
All the shows on Zee Khana Khazana are interactive with the audience being offered the chance to get in touch with the channel’s Chefs / Anchors via a call or SMS or email thereby taking the engagement level a notch higher. The channel web site also sports a fresh new look, with an easy to navigate interface and acting as a one stop shop for recipes and a food guide.
Zee Khana Khazana is currently available on Dish TV, Videocon D2h and across all digital cable homes in the country. It will soon be available on other DTH platforms as well.
For more information please log on to – www.zeekhanakhazana.com
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
