News Broadcasting
No# 1 spot for Zee Khana Khazana in the food and lifestyle category
Zee Khana Khazana, India’s first 24 hour food channel has attained the numero uno spot in the food and life style category. With 1214 Avg- GTVT (‘000s), Zee Khana Khazana has left behind other channels for the second week in a row. Zee Khana Khazana is in the number one position in Hindi speaking Markets, TG – F (15-44 yrs), SEC AB Digital households.
The brand new content is fresh, simple and showcases ease in replicating cooking methods and dishes at one’s home. Through this exercise, the channel aimed to become the one-stop shop for ‘simple yet delicious’ cooking with its engaging and instructive approach. With chefs of great repute and interesting concept based shows, Zee Khana Khazana has managed to scale new heights. The channel has been reaching out to their audiences with various mall activations, contests and interesting opportunities to be a part of some shows.
A delighted Amit Nair, business Head Zee Khana Khazana said “We are very pleased with the audience response to our channel. It is indeed a humbling experience to see our recent brand refresh and repositioning exercise beginning to yield fruit. We have some more exciting shows / events lined up for our viewers and look forward to endearing ourselves with our unique and refreshing content.”
All the shows on Zee Khana Khazana are interactive with the audience being offered the chance to get in touch with the channel’s Chefs / Anchors via a call or SMS or email thereby taking the engagement level a notch higher. The channel web site also sports a fresh new look, with an easy to navigate interface and acting as a one stop shop for recipes and a food guide.
Zee Khana Khazana is currently available on Dish TV, Videocon D2h and across all digital cable homes in the country. It will soon be available on other DTH platforms as well.
For more information please log on to – www.zeekhanakhazana.com
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
