Kids
Nickelodeon says “Pressure ko bolo Bye”
MUMBAI: Nickelodeon – India’s leading kids’ entertainment franchise is back with their global pro-socio initiative “Together For Good” which this year will raise awareness about the impact of ‘stress’ on children. The International Journal of Psychology and Behavioural Sciences has cited that nearly two-thirds (63.5%) of the students report of stress are due to academic pressure with no significant differences across gender, age or grade. Understanding the parameters that cause stress amongst children Nickelodeon in association with Early Childhood Association is all set to address the issue of constant comparison by parents, academic stress and peer pressure with its campaign, ‘Pressure Ko Bolo Bye’.
Leveraging the strength of the entire Nickelodeon franchise and using the power of the Nicktoons, the campaign is brought to life with light hearted, child-friendly yet impactful on-air promos, with the message #PressureKoBoloBye’. This edition of Together For Good sets out to address various parameters that are a cause of ‘stress’ amongst children and simple steps to identify and act towards the same.
As a part of the campaign nickelodeon is creating a two-fold module co-produced by Early Childhood Association, with an aim to reach over 350 educational institutes comprising of private and government schools, NGO’s and Anganwadi’s across the nation, to help them battle the challenges. Motu Patlu, Dora and Shiva will kickstart an extensive awareness-drive across schools through a series of light hearted videos, fun and interactive activities that stimulate changes and motivate children. Experts from ECA will host a workshop for parents and teachers to help understand negative changes and symptoms amongst children and simple measures to bring out the best in children. We will amplify this message further on social media with interactive posts, video memes and a pledge that they can take through our websites and say bye to pressure.
Commenting on the initiative, Nina Elavia Jaipuria, Head of Hindi and Kids Entertainment Network, said “As a responsible broadcaster for kids, their wellbeing is at the centre of all our initiatives at Nickelodeon. We have therefore continuously curated marquee programmes like Together For Good that endeavour to drive behavioural change and enable a safe environment for kids, allowing them to be pressure free and inspired.”
Highlighting the association, Swati Popat, the President of Early Childhood Association, said, “Having worked in the education industry over three decades, diminishing mental health in children is one of the major concerns of our society. Associating with Nickelodeon for this initiative gives me immense pleasure to churn the wheels of change through Together for Good initiative.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
