Kids
Nickelodeon paints the nation Orange with an immersive School Contact Programme
MUMBAI: Holidays are over, and school is back in full swing. Making school cool and adding some magic and masti to the entire school experience is India’s leading entertainment franchiseNickelodeon’s high decibel School Contact Programme. Live Now across 20 cities in the country, Nickelodeon Magic Masti& Sonic School Is Cool is set to engage with millions of kids across around 1000 schools from Chennai to Chandigarh. interactivity. Days spent at school are most memorable and Nickelodeon’s school contact programme is all set to make sure that children enjoy and cherish their time at School.
Speaking about engaging with millions of kids though the school contact programme Nina Elavia Jaipuria, Business Head, Kids’ Entertainment Cluster, Viacom 18 Media Pvt Ltd, said, “Nickelodeon has always created priceless experience for kids by curating interactions that are engaging and entertaining. Our robust and expansive school contact programme is a great platform that allows us as well as our partner brands to connect with kids and establish an imminent place as a best friend and guide in every child’s daily life.”
Presented by Dettol and co-powered by Mcvitie’s cream biscuits, Casio mini keyboard, ParleMahaMazelo in association with New Richfeast Cookie Cake &ApisFruitilicious Jam, “Nickelodeon Magic Masti”will bring alive the magic of Rudra into the classrooms with some fun games that encourage kids to Focus and Believe. The six-week long high decibel school engagement will see the India’s only Prince of Magic Rudra enchant kid’sin schools across 8 cities -Mumbai, Delhi, Pune, Nagpur, Chennai, Ahmedabad, Bengaluru and Hyderabad.
The franchises school contact programme will take wings with SONIC’s “School is Cool”presented by Dettol and co-powered by Mcvitie’s cream biscuits, Casio mini keyboard, Parle Bigger Kachha Mango bite in association with New Richfeast Cookie Cake &ApisFruitliciousJam. The amazing initiative will see the suave and charming Sonic super kidShiva make school time cool by engaging kids through various interactivities that truly bring out the cool quotient in school straight into their classrooms. The six-week long school activity ofSonic will travel to school across a dozen cities covering Lucknow, Kanpur, Allahabad, Agra, Varanasi, Meerut, Chandigarh, Amritsar, Ludhiana, Jaipur & Kolkata.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
