Kids
Nickelodeon and Sonic drive away the Back to School Blues
MUMBAI: Dealing with back-to-school blues with your kids? Nickelodeon is around to ease the stress. The kids’ franchise, comprising of Nick, Sonic, Nick Jr. and Teen Nick, will make school time happy time by bringing kids favourite Nickelodeon toons straight into the classrooms. Nickelodeon is geared up to take interactivity and engagement to a whole new level with their latest back-to-school programme starting August. The kids cluster intends to engage 600 schools across 19 cities over the next 6-8 weeks.
Nickelodeon, the store-house of comedy where “Funny Rules”, will introduce ‘Nickelodeon Class Mein Blast Co-Presented by Ranbaxy Chericof’. This new campaign will get its three musketeers; Motu Patlu, Pakdam Pakdai and Ninja Hattori out of television and into 400 schools across 11 cities to ensure that kids in schools are welcomed back with a bang! Nickelodeon will host fun activities inculcating values around friendship and team-building, characteristics that are synonymous with the Nicktoons. The channel takes the campaign on-air by inviting kids to watch the channel from 6 PM to 7:30 PM, answer simple questions and win exciting Nick goodies. The channel is also airing fresh episodes of the three light hearted comedy shows to entertain kids when they get back home from school.
Sonic, the destination for real action and adventure, is pumping in the adrenalin with its school campaign ‘Sonic Be the Ranger’. Power Rangers will be travelling across 200 schools in 8 cities engaging kids through activities that truly bring out the real ranger in kids. With the aim of inculcating bravery and courage in kids, Sonic has appointed a fitness instructor for each of the classroom sessions to teach school children some cool moves around self-defence. To take this engagement on-air, the channel is inviting kids to come and watch ‘Power Rangers’ from 1 pm to 2 pm every day, answer simple questions and win prizes. Sonic has also introduced fresh content including the new series ‘Extreme Football’. The show follows the adventures of five teams of teenagers who compete every weekend in an extreme football tournament.
Speaking about the campaigns, Viacom18 Media EVP and business head, kids cluster Nina Elavia Jaipuria said, “The Nickelodeon franchise believes in the Touch, Play and Feel mantra and keeping this at the core of all that we do, we have taken the adorable Nickelodeon and Sonic characters out of the television sets and brought them into the real, day to day environment of the kids. With this large experiential campaign we are sure to bring more laughter and fun to school time.”
The six week long school activity on Nickelodeon and Sonic will traverse over 19 cities covering Mumbai, Delhi, Chennai, Bangalore, Jaipur, Bhopal, Indore, Lucknow, Kanpur, Ghaziabad, Kolkata, Allahabad, Varanasi, Aurangabad, Chandigarh, Nagpur, Meerut, Pune and Nasik. Nickelodeon Class Mein Blast has been co-presented by Ranbaxy Chericof with associate sponsors Hajmola Chuzkara, Dabur Red Toothpaste and Act II and Sonic Be the Ranger campaign has associate sponsors Dabur Red Toothpaste and Act II.
Nickelodeon has fresh interactivity for its digital audience as well and will celebrate Friendship Day on www.nickindia.com and on social media through https://www.facebook.com/nickindia by exciting kids to create an online “Buddy Book” with pictures of their friends.
In addition, Sonic is introducing the ‘Which Turtle Are You?’ activity on www.sonicgang.com and on its social page https://www.facebook.com/sonicgang. Fans will be able to participate in contests and win cool exciting Teenage Mutant Ninja Turtles goodies.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
