News Broadcasting
NewsPoint to offer News & Entertainment content within the Xploree AI Keyboard
MUMBAI: NewsPoint, India’s fastest growing news & entertainment app, has emerged as the country’s first platform of its kind to integrate with a mobile keyboard to serve news and entertainment-related content on the mobile keyboard. The company has partnered with Xploree AI Keyboard to enable users to access a wide range of content from NewsPoint available on the keyboard.
Radhika Shukla, Head – Business Development, NewsPoint said, “At NewsPoint, we believe in offering a variety of exciting content to our users . Our integration with Xploree will allow us to reach a wider audience while saving its users the need to download multiple apps. They will now have convenient access to multiple genres of content in any of the 14 languages available on our platform.”
Sachin Gupta, Director of Sales & Business Development- KeyPoint Technologies said “We are glad to partner with NewsPoint, one of the pioneers in the country’s online media & entertainment sector. This is the first time a mobile keyboard has partnered with a news and entertainment platform at such a scale. Our ability to understand user context in Indic languages will redefine content consumption across the country, and we are grateful to have NewsPoint as a partner in this journey.”
The NewsPoint app provides information and engagement to Indian digital audiences across English and 14 Indian Languages.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
