News Broadcasting
News18 UP/Uttarakhand launches elections-special show ‘Shehar Shehar Chunavi Safar’
Mumbai: News18 Uttar Pradesh/Uttarakhand has kick-started an array of disruptive shows under the umbrella programming of ‘Mahasangram 2022.’ In order to level up the political battle in the poll-bound states and present to the viewers updates from ground zero, the channel has launched a news programme called – “Shehar Shehar Chunavi Safar.”
The show will have a branded vehicle travel across the length and breadth of the two states capturing the real sentiments of the voters and highlighting ground-level issues that will drive their choice in the upcoming elections.
News18 Uttar Pradesh/Uttarakhand firmly believes that elections are all about people and their opinions hence the election special van has a ‘Muddon Ki Peti’ installed on it. The people all across the states will be able to share their issues in writing through this initiative.
Furthermore, these issues will be taken on-air by the channel in the show “Shehar Shehar Chunavi Safar.” Through this special van News18 Uttar Pradesh/Uttarakhand has reiterated that the channel is the real voice of the states and has reinforced that election means News18.
Viewers can watch “Shehar Shehar Chunavi Safar” on News18 Uttar Pradesh/Uttarakhand daily at 6 p.m and repeat telecast at 9:30 a.m.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
