News Broadcasting
News18 India’s ‘Bhaiyaji Kahin’ goes to Punjab with elections on agenda
Mumbai: The run-up to the Punjab elections has been action-packed with multiple political developments. To bring all the latest updates of this fierce political contest, News18 India is kick-starting its special election coverage – Sabse Bada Dangal – with its extremely popular show – “Bhaiyaji Kahin.”
Based on a unique travelogue format, the show will present the aspirations and concerns of the voters amidst the heated political climate in the state.
In his journey, renowned journalist and TV anchor Prateek Trivedi will traverse through the state and interact with common people and political leaders, to bring out the most pertinent issues defining these elections. To sense such diverse political undercurrents, he will travel to key cities such as Ludhiana, Jalandhar, Patiala, Amritsar, Chandigarh, and Pathankot.
Through innovative and diverse concepts, News18 India has always aimed at providing an open platform to the people to voice their issues and opinions. With Sabse Bada Dangal on “Bhaiyaji Kahin,” the channel will continue to encourage conversations that impact both the public and policymakers at large.
Viewers can watch “Bhaiyaji Kahin” from Monday to Friday at 6 p.m only on News18 India.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
