News Broadcasting
News18 India rebrands ‘Danke Ki Chot Par’; challenges status quo
New Delhi, 09 November 2016: Network18 Group has renamed its Hindi general news channel as News18 India. The channel will today unveil a new brand identity, logo and tagline along with a refreshed on-air look. The new avatar of the channel will be revealed at 6.57 pm tonight with the main objective to create a distinct position for itself in the Hindi General News category. The channel’s digital presence will also be revamped with the launch of a newly designed news18india.com
Speaking on the re-launch, Avinash Kaul, Managing Director, A + E Networks | TV18 and President – Strategy, Product & Alliances, said, “We are not just rebranding the news channel, we are also putting into action an entire philosophy, a fresh approach focused on hard hitting journalism. There is constant need to innovate and stay relevant in the rapidly changing news environment. Through this refresh initiative, we intend to capture the viewer’s interest and also ensure impact through our news stories. Today, the viewers are overloaded with choices and information. In the midst of all this clutter, we are trying to create differentiation and relevance for our viewers and are confident about the change that we are actioning.”
In the lead-up to the rebranding, the channel has strengthened its editorial team, introduced new anchors and launched new shows and formats. The refresh will build on this momentum with more impactful content, fresh packaging, and new studios adding to the experience being provided to the viewers.
Prabal Pratap Singh, Consulting Editor, News18 India spoke regarding the new identity of the channel: “Our news channel has seen tremendous energy over the past few months. We have broken several big stories and I feel repositioning ourselves with the tagline “Danke Ki Chot Par” aptly captures the spirit of what we are trying to achieve. Going forward, the channel will continue to ask even more pointed questions with an aim to challenge the status quo. Editorially, the thrust will be on constructive criticism and we will leave no stone unturned to ensure that our passion for fearless journalism results in positive impact on society.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
