News Broadcasting
New Zealand launches new education brand campaign
MUMBAI: New Zealand has launched a new education brand campaign, the cornerstone of which is a new short film – the ‘New Zealand Education Story’ – which illustrates the country’s unique learning and lifestyle opportunities.
The film shows what New Zealand education can offer, illustrates what young people have achieved in the world after gaining a New Zealand education, and gives a flavour of the unique ‘kiwi’ lifestyle.
“We wanted to create a way for people to see, understand and even feel the kind of experiences they could have through a New Zealand education. We are very excited to be sharing this new film with India,” says Education New Zealand Regional Director South Asia Ziena Jalil.
“Our education system has much to offer Indian students looking for overseas study options: we have an internationally regarded education system that focuses on innovation and creative thinking – traits that employers look for, with excellent lifestyle options in a safe multi-cultural environment.”
Launched this month by New Zealand’s Tertiary Education, Skills and Employment Minister Steven Joyce, the captivating two-minute video is accompanied by a range of other materials that illustrate the unique benefits of a New Zealand education.
This new approach to introducing New Zealand education will be seen in India through a series of activities over the next few months, including upcoming education fairs and other informational sessions.
Each year, more than 11,000 students from India study in New Zealand, making it New Zealand’s second largest student market. Indian enrolments for the upcoming academic year are also projected to increase.
India and New Zealand share several joint education initiatives, including the India New Zealand Education Council – a bilateral programme aimed at strengthening collaboration in higher education and skills development, and jointly chaired by the Indian Minister for Human Resource Development and the New Zealand Minister for Tertiary Education.
Ms Jalil says New Zealand is focused on growing its international education industry and has put in place policies to make New Zealand a top choice for students.
“For example, last month the New Zealand Government announced that more international students will be allowed to work while they study, enabling them to gain valuable English language work experience and cover some of their living costs.”
“International students and education partnerships are important to New Zealand,” says Ms Jalil. “We value the connections they form between New Zealand and other countries, and between peoples, and the contribution these visiting students make to regional communities and economies in New Zealand and also their home countries.”
The New Zealand Government has also strengthened its India team of education market development managers, who are currently based in New Delhi and will soon be joined by additional staff in Mumbai. This team is building New Zealand’s unique education relationship with India to create a rich and enduring education dialogue between our two countries, says Ms Jalil.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
