GECs
New 2006 edition of Limca Book of Records unveiled
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Showcases over 10,000 awe-inspiring feats in 18 easy- to-understand-sections describing the highest levels of human endurance and seemingly impossible achievements
New Delhi, 8th June 2006 – Limca Book of Records marking the beginning of an all-new year of Indian records was launched at a special ceremony. With 18 refreshing & informative sections, the record book celebrates over 10,000 remarkable achievements of Indians from around the world. The book was unveiled amidst a felicitation ceremony by Atul Singh, President and CEO of Coca-Cola India and Vijaya Ghose, Editor – Limca Book of Records for the “People of the Year” including Shri Satish Gujral, India’s world-renowned painter, sculptor, muralist, graphic designer and architect, ace aviator and industrialist Dr. Vijaypat Singhania Chairman Emeritus of Raymond Ltd and J.N Kaul- President of SOS Villages, a renowned NGO providing shelter to orphaned and homeless children. Also present were record holders, Shaurya Chakra winner Cdr. Uday K. Sondhi (the only Indian to be cleared to fly a helicopter with an artificial leg), and Nishant Kasibhatla (has the unmatched ability to memorize 200 binary numbers in just 3 minutes 21 seconds and recall them in 5 minutes without any mistake). The 17th avatar of the Limca Book Of Records incorporates achievements across 18 ‘buzzing’ fields like Medical Science, Radio, television, Entertainment, Transport etc. showcasing records made and broken across India giving out a wealth of information to readers of all age groups. There are interviews with 10 leading personalities – Shuba Mudgal, Ekta Kapoor etc. The book also features SOS villages, Bajaj Group of Companies, LIC and BHEL as part of its “Doing India Proud” section. Other “People Of The Year” in the 2006 edition include Dr V. Shantha, Magsaysay award winner and Chairperson of Cancer Institute and Joshna Chinnappa, first Indian to win U-19 British Junior Squash title and the youngest national women’s champion. Speaking on the occasion Atul Singh, President and CEO Coca-Cola India said, “We at Coca-Cola India are proud to launch the all-new and invigorated Limca Book of Records 2006. This book goes beyond just paying tribute to Indians who have the drive to excel; it in fact inspires us to believe that nothing is impossible. The record book is clearly a succinct summarization of India at her best.”  According to Vijaya Ghose, Editor of the Limca Book of Records, “Limca Book of Records has since its inception in 1990, been a book with the aim to seek out, encourage and applaud efforts of Indians conquering the impossible. Over the years we have diversified our sections, changed the records, added new types of entries and changed the look of book time and again. Today, the book has truly become the most trusted and the most valued infotainment source, read as much for its authenticity as for its presentation of rare and little-known facts. About Limca Book of Records Limca Book of Records is an extension of the Limca brand. Launched in India in 1990, it is the second book of records in the world after Guinness Book of Records. The book aims to identify people who have the spirit to excel and follow their goal with single-minded passion. It lays emphasis on unique achievements of our countrymen and is a salute to all those people who want to do something different and be remembered for their distinctive deeds. Being the first of its kind, this book was an instant hit with people from all generations. The book divides records into easy sections like Agriculture, Education, Business, Sports, Nature, Adventure, etc. In its efforts to recognize the best in all fields, starting 1992, the book selected outstanding achievers in their chosen field. Called ‘People of the Year’, it included stalwarts like Ameen Sayani, Koneru Humpy, Chandrababu Naidu, Prannoy Roy, Bachendri Pal. The People of the Year for 2005 included Dr Naresh Trehan, Mike Pandey, Lt. Col. Rajyavardhan Singh Rathore, Sheila Dixit and Navin Gulia. While this year’s list includes – Satish Gujral, J. N Kaul, Dr. V. Shantha, Dr. Vijaypat Singhania and Joshna Chinnapa About Coca-Cola The Coca-Cola Company is the world’s largest beverage company. Along with Coca-Cola, recognized as the world’s most-valuable brand, the Company markets four of the world’s top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate exceeding 1 billion servings each day
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GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
