News Broadcasting
NDTV appoints the works Network as its Executive TV Advertising sales representavive for the Middle East
MUMBAI: New Delhi Television (NDTV), India’s leading News broadcaster, has appointed The Works Network as its exclusive television advertising sales representative for the Middle East feed of their English News channel NDTV 24×7 with effect from January 1st 2015.
NDTV 24×7, the flagship channel from the NDTV news network, is India’s most watched English News channel. Winner of numerous awards, including the Asian Television Award and Asian Viewers Television Awards for Best News Channel, NDTV 24×7 is available across all major platforms like OSN, E-Vision, Du and Q-tel to cater to the viewers in the Middle East Region.
Speaking on the occasion, Rahul Sood, Head- Affiliate Sales & Distribution, NDTV, said: “We are very pleased to announce our association and are looking forward to working with The Works Network to deliver great solutions for brands that want to reach the audience through our respected, industry-leading content.”
Sanjay Das, Chief Works Officer, The Works Network said: “We are excited to join forces with NDTV for their highly respected and watched English News channel NDTV 24×7 for the Middle East, home to millions of expatriates from India and South Asia. The dedicated feed will allow us to offer innovations, both on-air and online to clients, thereby enabling them to better target, reach and deliver their message to this diverse, rich and fast growing audience via the television set and also the second screen.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
