Kids
Mumbai Traffic Police partners with ‘Made in India Nicktoon – Shiva’
MUMBAI: Mumbai Traffic Police dedicated to making Mumbai road safe for all has partnered with children’s favorite Nicktoon – Nickelodeon’s SHIVA to be a behavioral change agent in the area of Safety and Road regulations. Committed to creating awareness on the issue and good riding and road habits amongst families, the weeklong activities helmed by the Mumbai Traffic Police and Nickelodeon’s SHIVA is set to kick-start on 28th January 2016.
SHIVA has emerged as a behavioral change agent amongst kids and parents in the area of health and sanitation, emerging as the face of Viacom18’s social responsibility initiate ChakaChak Mumbai and contributing to the Prime Misters vision of a Swaach Bharat. SHIVA has also steered significant social movements in the area of education, emerging synonymous with innovation by partnering with National Innovation Foundation for the prestigious Ignite Awards. Every kid’s role model SHIVA who rides a cycle himself is now all set to be an important change driver in the area of safety, influencing and inspiring children and families to follow safe road practices.
The week will see SHIVA execute the road safety drive with Mumbai Traffic Police at key city signals and crossroads through sign boards and messages promoting safety. SHIVA will also be visiting multiple schools to spread the message of a safe and secure Mumbai road for all.
Addressing the kids, Mr Milind Bharambe, Mumbai Traffic Police Jt. Commissioner said, I strongly request the kids that they must influence their parents to adhere to all traffic rules for their own as well as others’ safety. One must always wear a helmet while riding a two-wheeler; wear a seat belt while driving and avoid honking unnecessarily. It is imperative to abide to these rules as they are meant for one’s own safety.”
Speaking about the partnership with Nickelodeon he further added “It is of paramount importance for children to learn road safety early in life. Nickelodeon’s toon – SHIVA, advocates road safety and being extremely popular amongst the younger minds, fits as the finest endorser and influencerto inculcate road safety awareness and traffic rules in them. Mumbai Traffic Police and Nickelodeon have hence come together to spread road safety awareness amongst Mumbaikars, especially kids and parents through ‘Road Safety Week with SHIVA’.
Speaking about the partnership with Mumbai Traffic Police, Nina Elavia Jaipuria, Head – Kids Entertainment at Viacom18 said “Nickelodeon believes in empowering kids and working towards creating a more engaging and safe world for them. It is with this objective that we have partnered with the Mumbai Traffic Police on creating awareness on Road Safety through SHIVA who has emerged as a strong influencer amongst kids.”
She further added “Kids also have significant influence on parents and their decision making. Inspiring kids to positive action and inculcating values of road safety is sure to positively influence parents in following road safety rules.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
