Music and Youth
MTV Splitsvilla ropes in 10 sponsors for its eleventh season
MUMBAI: It’s that time of the year again! MTV, India’s No. 1 youth brand is back with the most watched dating reality show, Splitsvilla. The show returns with a refreshing take on dating – Emotions vs Science, that captures the fate of the contestants’ love-life. The eleventh edition, OPPO MTV Splitsvilla XI powered by Denver Deodrants, Alo Frut Juice, Manforce, Vega Hair Styling Appliances, Beauty Partner Lotus Make Up and Celebration wear partner Manyavar has attracted an array of sponsors. MTV VJ Rannvijay Singha and Bollywood Beauty, Sunny Leone once again take on the reins to host the eleventh season of Splitsvilla starting 5th August, every Sunday at 7.00 PM as couples make tough choices to stay in the game.
Splitsvilla has redefined the dating reality show in India leading to a consistent rise in popularity from its very first season. The growth in viewership accompanied by the sponsors it attracts is a testament of the show’s reach and influence amongst the youth of India. The last season garnered a phenomenal growth of 25% over the previous seasons. The eleventh season will revolve around a social experiment where the contestants can rely on an oracle – a mathematical algorithm or follow their heart to find the ideal partner. The theme has been conceptualized to stay relevant to the youth while delivering content that is entertaining and interesting.
On the success of the show, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18 said, “MTV has always been a pioneer in creating reality show concepts. Splitsvilla being one of our most successful franchises continues to grow in leaps and bounds. With every successive season, it is encouraging to see growth on both television as well as on VOOT. Continued support and growth in sponsor revenue on the show clearly demonstrates the popularity Splitsvilla enjoys. Rannvijay and Sunny are the darlings of the youth, we are confident that our viewers are going to enjoy this new season of Splitsvilla where science plays a pivotal role in one’s love life.”
Speaking on the association as the title sponsor, Will Yang, Brand Director, OPPO India said, “OPPO has always focused on being present across all touchpoints to offer the best kind of experience to all our consumers and that is the reason why we insist on integrated marketing to connect better with the youth. Millennials today are the drivers of the society as they are the primary growth factors to a brand and being an integral part of the youth through various platforms, entertainment being one of our key focuses. Our associations are keenly mapped keeping in mind what’s popular amongst the youth. We are extremely excited to be the presenting sponsors for Splitsvilla. Platforms like Splitsvilla help us in establishing a connect with our audiences across cities in the Indian market.”
Immense popularity of the show amongst the youth has led Splitsvilla to successfully grab lucrative deals with some of the most prominent brands in India. The show has meticulously created seamless tasks integrating sponsors which adds value to both the brands.
To reach out to the youth across the nation the show will be supported by a 360degree marketing push with multiple touch points using mediums like TV, outdoor, print, radio, brand associations and digital.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
