Music and Youth
MTV Splitsvilla ropes in 10 sponsors for its eleventh season
MUMBAI: It’s that time of the year again! MTV, India’s No. 1 youth brand is back with the most watched dating reality show, Splitsvilla. The show returns with a refreshing take on dating – Emotions vs Science, that captures the fate of the contestants’ love-life. The eleventh edition, OPPO MTV Splitsvilla XI powered by Denver Deodrants, Alo Frut Juice, Manforce, Vega Hair Styling Appliances, Beauty Partner Lotus Make Up and Celebration wear partner Manyavar has attracted an array of sponsors. MTV VJ Rannvijay Singha and Bollywood Beauty, Sunny Leone once again take on the reins to host the eleventh season of Splitsvilla starting 5th August, every Sunday at 7.00 PM as couples make tough choices to stay in the game.
Splitsvilla has redefined the dating reality show in India leading to a consistent rise in popularity from its very first season. The growth in viewership accompanied by the sponsors it attracts is a testament of the show’s reach and influence amongst the youth of India. The last season garnered a phenomenal growth of 25% over the previous seasons. The eleventh season will revolve around a social experiment where the contestants can rely on an oracle – a mathematical algorithm or follow their heart to find the ideal partner. The theme has been conceptualized to stay relevant to the youth while delivering content that is entertaining and interesting.
On the success of the show, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18 said, “MTV has always been a pioneer in creating reality show concepts. Splitsvilla being one of our most successful franchises continues to grow in leaps and bounds. With every successive season, it is encouraging to see growth on both television as well as on VOOT. Continued support and growth in sponsor revenue on the show clearly demonstrates the popularity Splitsvilla enjoys. Rannvijay and Sunny are the darlings of the youth, we are confident that our viewers are going to enjoy this new season of Splitsvilla where science plays a pivotal role in one’s love life.”
Speaking on the association as the title sponsor, Will Yang, Brand Director, OPPO India said, “OPPO has always focused on being present across all touchpoints to offer the best kind of experience to all our consumers and that is the reason why we insist on integrated marketing to connect better with the youth. Millennials today are the drivers of the society as they are the primary growth factors to a brand and being an integral part of the youth through various platforms, entertainment being one of our key focuses. Our associations are keenly mapped keeping in mind what’s popular amongst the youth. We are extremely excited to be the presenting sponsors for Splitsvilla. Platforms like Splitsvilla help us in establishing a connect with our audiences across cities in the Indian market.”
Immense popularity of the show amongst the youth has led Splitsvilla to successfully grab lucrative deals with some of the most prominent brands in India. The show has meticulously created seamless tasks integrating sponsors which adds value to both the brands.
To reach out to the youth across the nation the show will be supported by a 360degree marketing push with multiple touch points using mediums like TV, outdoor, print, radio, brand associations and digital.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
