Music and Youth
MTV beats is the fastest growing hindi music channel since launch
MUMBAI: It is no secret that Indians love their Movies and Music. Hence, MTV Beats is stepping up the festive tempo with the launch of an array of differentiated content offerings as well as unique consumer led properties that the category hasn’t experienced before!
Sharing his excitement with us, Ferzad Palia, Head-Youth, Music and English Entertainment, Viacom 18 said, “MTV Beats has expanded its viewership by 51% in the last year, reaching over 470 Mn consumers. The brand has successfully differentiated itself in this very competitive category and we have a lot planned to build on this fast-paced growth of MTV Beats.”
MTV Beats will engage its viewers in three well-crafted spaces through the next few months.
Music: Introducing the Best in Hindi Music Content
Riding on the success of Baba Ki Chowki, which has reached over 250 mn viewers cumulatively over 50 episodes, the channel is launching Secret Side With Akasa on Mon 17th September – India’s first show to bring the unseen side of popular musicians to viewers. Hosted by the popular Akasa Singh of Thug Ranja fame, the show will feature acclaimed musicians like Sonu Nigam, Armaan Malik, Mika Singh, Kumar Sanu and many more every month.
You would’ve enjoyed the uplifting tunes every day on Ad Free Mornings on MTV Beats. Now the channel is ready to launch India’s first LIVE Request show “MERA WALA SONG” in September where your requested song will play on-air shortly. The show will air every day from 9 am to 11 am.
Starting with Ganesh Chaturthi, the channel will play curated playlists as part of the special festive programming, geared to keep your foot tapping right through the Navratri fervor.
Movies: The Biggest Bollywood integrated partnerships
For the first time, MTV Beats has partnered with the biggest Bollywood movies coming up in the festive season. The stellar line-up includes Helicopter Ela, Manmarziyan and Laila Majnu, where the channel will take the viewers behind-the-scenes like no one else.
From partnering with a first-of-its-kind 6-city Manmarziyan concert tour to Kajol sharing her morning playlists on ‘Kajol Ka Kabza’, Sanket taking the movies’ cast on a ride in Baba Ki Chowki, the viewers can feast on the biggest Bollywood celebs thanks to innovative movie integrations.
Mazedaar Moments: MTV Beats will go to the streets, and closer to you.
Building on the palpable excitement around Ganesh Chaturthi, Bappa Beats will up the tempo with chartbusting songs on the channel. The MTV Beats Mobile in Mumbai will take the party to the streets, engaging the devotees at the biggest Ganesh Pandals with some scintillating tunes, special guests and lots of surprises, delivering a rousing Visarjan to our beloved Bappa.
Celebrations are never complete without food, fashion and foot-stomping Bollywood numbers. MTV Beats Swag Nights will curate 400 + Bollywood Nights across India, ensuring that you never run out of music and masti!
To unearth the next big Youth Superstar, MTV Beats plans to initiate a talent discovery platform MTV Beats Ke Desi Kalakar, scouting for the next big sensation – singer, rapper, dancer or musician – across the top colleges pan India.
And what’s more, you will be able to enjoy your Favorite Hindi Music Channel at over 1100 bars, gyms & hangouts pan India, so that you never have a dull moment.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
