News Broadcasting
MIRROR NOW launches ‘The Last Word’
MUMBAI: Mirror Now, a channel that fights for you and channelizes its focus on issues that impact you every day launches ‘The Last Word’. The show will be anchored by MIRROR NOW popular primetime anchor, Tanvi Shukla.
Promising high viewer engagement, the structured format of ‘The Last Word’ raises issues that are critical to our citizens and demand accountability from the powers that drive improvement. At every stage of the debate, the audience will express their opinions and act as a panel of jury. This will enable viewers to express their concerns and appreciations for their elected representatives by giving their ‘THE Last Word’ as the verdict. The key highlight of the show will be the audience LIVE polls through Twitter and Involvement of the callers. This show will bring the idea of participatory democracy in its true essence – Making the public, the judge, jury and prosecutor.
Commenting on The Last Word, Mirror Now executive editor Faye D’souza said, “With MIRROR NOW, the focus has always been on the citizens. We have cultivated a loyal viewership by showcasing subjects that affect day-to-day lives of Urban Indians. The idea behind our new 10 pmshow is to raise issues that are pertinent to viewers and force the authorities to answer and act. ‘THE LAST WORD’ will aim to truly be the platform where such issues are brought closer to the results that citizens expect and seek.”
True to its promise of putting You First, MIRROR NOW with its flagship show, `The Urban Debate’, holds and questions people in power accountable, for any inefficiency and apathy that affects day-to-day life of citizens. The new show `The Last Word’, that voices the views of the people to the authorities, will further accelerate the emerging dominance of MIRROR NOW with a significant and growing market share of 14%* in the primetime band.
*Source: BARC| Megacities| NCCS AB Males 22+| Wk 40-43’17, weekdays, 2000-2200hrs
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
