Movie Channels
Max plays cupid this Valentine’s Day
MUMBAI: This Valentine’s Day Sony Max brings to its viewers Ishq Wala Shanivaara a day-long movie festival of the best and much-loved Bollywood romantic movies. Airing on 14th February, the channel spreads the love with back to back romantic comedies and dramas promising a fun-filled joy ride for all die hard romantics.
The movie marathon consists of handpicked fan favourites airing from 7am in the morning with ‘Shudd Desi Romance’, and culminating with Heropanti at 11pm. The romantic extravaganza consists of various love themed movies which showcase how love emerges victorious in spite of the odds. ‘Ishq Wala Shanivaar’ will get television audiences acquainted with the different faces of love, from modern-day love (Shudd Desi Romance) to, tragic love (Aashiqui 2), love and friendship (Mujhse Dosti Karoge) to love across lifetimes (Magadheera) and love set against a violent landscape (Heropanti).
Commenting on its Valentine’s Day Movie Festival, Neeraj Vyas, Sr. EVP & Business Head, MAX & MAX2 said, “The lineup of romantic movies that we have as part of our festival are extremely popular amongst our viewers and boast of popular star casts which make the movie viewing experience an enjoyable one. Our movie festival enables viewers to experience Bollywood at its romantic best with movies that celebrate the spirit of Valentine’s Day.”
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
