Movie Channels
Max launches ‘MAX Fully Deewana Contest’
MUMBAI: MAX, the premium Hindi movies and special events channelis all set to tickle the funny bone of its viewers with a unique Bollywood property called ‘MAX Fully Deewana contest’ hosted by the inimitable duo of Krushna Abhishek and KikuSharda.
This unique contestwill showcasefamous Bollywood movies and their well-known dialogues in the most humorous way. The on air contest is scheduled to air during the 9pm movie from the 9th to the 22nd of February.In this Bollywood-based contestthe viewers will have to answer 3 simple questions which would enable themto win prizes. There will be 3 questions asked daily which viewers have to answer via a SMS. Four lucky winnerswill each win an L.E.D. television daily. The winners will be announced on the channel the following day. The hostsKrushna Abhishek and KikuSharda, will be asking these questions through a series of spoofs and gags to keep the viewer entertained.
On his association with the contestKikuSharda, said “Even though it is my first appearance on MAX, I’ve always been glued to the channel because I am a big film buff. When the opportunity came to work on this show with Krushna, I was very pleased. He is a fine comic actor and I think he has impeccable comic timing. We always have a blast when we work together and this will be no exception.”
When asked about his filmy side KrushnaAbhishek jumps in and says “I have always been a Bollywood fan and there is a filmy Deewanapan and Deewangi in me right from childhood. I love to play different characters and the ‘MAX Fully DeewanaContest’ is a very good medium to showcase the same. Iwas really glad I would be doing this with Kiku. He is a phenomenal comic actor and I think we complement each other on our comic timing which I think is very important.“
Commenting on the initiative Vaishali Sharma, VP Marketing, Sony MAX says, “We are very happy to bring such an engaging and humorous contest for our audience.We always strive to innovatively entice the viewers who have been our utmost priority. Havingfabulous and witty actors likeKrushna and Kikuon board for this out of the box concept, I think the viewers will be thoroughly entertained.”
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
