Movie Channels
Max launches ‘MAX Fully Deewana Contest’
MUMBAI: MAX, the premium Hindi movies and special events channelis all set to tickle the funny bone of its viewers with a unique Bollywood property called ‘MAX Fully Deewana contest’ hosted by the inimitable duo of Krushna Abhishek and KikuSharda.
This unique contestwill showcasefamous Bollywood movies and their well-known dialogues in the most humorous way. The on air contest is scheduled to air during the 9pm movie from the 9th to the 22nd of February.In this Bollywood-based contestthe viewers will have to answer 3 simple questions which would enable themto win prizes. There will be 3 questions asked daily which viewers have to answer via a SMS. Four lucky winnerswill each win an L.E.D. television daily. The winners will be announced on the channel the following day. The hostsKrushna Abhishek and KikuSharda, will be asking these questions through a series of spoofs and gags to keep the viewer entertained.
On his association with the contestKikuSharda, said “Even though it is my first appearance on MAX, I’ve always been glued to the channel because I am a big film buff. When the opportunity came to work on this show with Krushna, I was very pleased. He is a fine comic actor and I think he has impeccable comic timing. We always have a blast when we work together and this will be no exception.”
When asked about his filmy side KrushnaAbhishek jumps in and says “I have always been a Bollywood fan and there is a filmy Deewanapan and Deewangi in me right from childhood. I love to play different characters and the ‘MAX Fully DeewanaContest’ is a very good medium to showcase the same. Iwas really glad I would be doing this with Kiku. He is a phenomenal comic actor and I think we complement each other on our comic timing which I think is very important.“
Commenting on the initiative Vaishali Sharma, VP Marketing, Sony MAX says, “We are very happy to bring such an engaging and humorous contest for our audience.We always strive to innovatively entice the viewers who have been our utmost priority. Havingfabulous and witty actors likeKrushna and Kikuon board for this out of the box concept, I think the viewers will be thoroughly entertained.”
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
