News Broadcasting
Mathrubhumi Goes Live on Atex Editorial Content Management System
Reading UK – Mathrubhumi, one of India's leading Malayalam language media companies with more than 80 daily publications producing over 370 pages daily, is live on the Atex Editorial Content Management System (CMS). Mathrubhumi is based in Kerala, India and has a total circulation of more than 1.3 million, with approximately 7.5 million readers. The company's website, www.mathrubhumi.com provides online content covering diverse topics such as entertainment, sports, health, education, women, and astrology.
Atex (www.atex.com) is one of the media industry's largest and longest serving suppliers of Content Management, Multi-Channel Advertising and Audience Management software platforms. "With all users on a relational database-centric system, we look forward to obtaining efficiencies and increasing the collaborative effectiveness of our personnel," said Shreyams Kumar, Mathrubhumi's Director of Marketing and Electronic Media. "We will utilise the power of the system to publish across any media type in the near future. With the Atex CMS solution we will be able to react quickly to a rapidly changing and challenging marketplace and bring innovative offerings to our valued customers." Mr. Kumar is also second term M.L.A. from Kerala State.
Babuprakash Kalathil, Mathrubhumi Project Manager, adds: "Atex has a wide-ranging platform intended to help multi-channel newsrooms create, manage and deliver content to any print or digital channel while keeping firm deadlines and the highest quality editorial values." Mathrubhumi's Deputy General Manager of IT, Baiju Madhavan, concurs: "Pagination is fast and flexible and that yields increased efficiency. We will use the remote entry capability of the Atex system for our bureaus so reporters can be very productive."
Founded in 1923, Mathrubhumi now has 15 editions published from different cities inside and outside India, including the United Arab Emirates. The nine editions of Mathrubhumi in Kerala are published from the publication centres in Calicut, Thiruvananthapuram, Kottayam, Ernakulam, Thrissur, Kannur, Palakkad, Malappuram, and Kollam. There are also another four editions of Mathrubhumi published in Chennai, Bengaluru, Mumbai and Delhi.
Jerome Laredo Atex Asia-Pacific CEO, said, "We are very proud of our association with Mathrubhumi and we are pleased with the combined team effort that was necessary to make this a successful project. We look forward to the next stage, which will include the implementation of our leading Atex Polopoly Web Content Management platform to support multi-channel publishing across digital and print channels."
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
