Music and Youth
Mastiii to launch two new shows: Mastiii Star Wars and Mastiii Doubles.
MUMBAI: Mastiii, the music channel is all set to launch two new shows namely Mastiii Star Wars and Mastiii Doubles.
Mastiii Star Wars is a one-of-its-kind musical war between the stars of Bollywood, which within its very first week of telecast, has witnessed a 80% GRP rise in viewership. Aired every Sunday from 6 pm to 7 pm, the show will have a predefined theme or situation within which the stars will be pitted against each other. For example, if the theme selected is college romance, then two back-to-back songs of different actors will be played on the channel. Viewers will have to judge the stars by voting for the best star in college romance.
A real time voting mechanism has been implemented where the viewers can vote on the Twitter handle and Facebook page of Mastiii channel while the show is going on. The winners amongst the stars will be announced throughout the next week from Monday to Friday. The link to vote for the stars will be reflected on the screen during the show. This one hour show will have approximately 10 songs per show along with 5 predefined themes.
Mastiii Doubles will have two songs from the same actor, actress, singer or music composer back-to-back.The show is already shaking grounds by leading the music genre in that given day part by bagging an incremental gain of 83% where as competitors like 9XM and Sony Mix were faced with a decline. Mastiii Doubles will be telecast twice in a day from Monday to Saturday between 9am to 10am in morning and 5pm to 7pm in evening. On Sunday, the show will be aired at 9 am to 10 am in the morning and 5 pm to 6 pm in the evening.
Sab Group CEO Manav Dhanda said, “At Sab Group, innovation is the basis of our foundation. Mastiii being the number one channel in its category, the onus to evolve music as a genre lies on us; which we continue to do with our two new shows. Our focus remains on providing unique content with an aim to engage and interact with the viewer.”
Other shows on the channel include Hit Hai Toh Bajega, Hit Melodies, Just Arrived, Just Mohabbat, Love AajKalAurKal, Evergreen Hits and the Golden Era by Anu Kapoor. Mastiii has been dominating the music genre with their channel’s unique programming being the differentiating factor.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
