Music and Youth
Mastiii to launch two new shows: Mastiii Star Wars and Mastiii Doubles.
MUMBAI: Mastiii, the music channel is all set to launch two new shows namely Mastiii Star Wars and Mastiii Doubles.
Mastiii Star Wars is a one-of-its-kind musical war between the stars of Bollywood, which within its very first week of telecast, has witnessed a 80% GRP rise in viewership. Aired every Sunday from 6 pm to 7 pm, the show will have a predefined theme or situation within which the stars will be pitted against each other. For example, if the theme selected is college romance, then two back-to-back songs of different actors will be played on the channel. Viewers will have to judge the stars by voting for the best star in college romance.
A real time voting mechanism has been implemented where the viewers can vote on the Twitter handle and Facebook page of Mastiii channel while the show is going on. The winners amongst the stars will be announced throughout the next week from Monday to Friday. The link to vote for the stars will be reflected on the screen during the show. This one hour show will have approximately 10 songs per show along with 5 predefined themes.
Mastiii Doubles will have two songs from the same actor, actress, singer or music composer back-to-back.The show is already shaking grounds by leading the music genre in that given day part by bagging an incremental gain of 83% where as competitors like 9XM and Sony Mix were faced with a decline. Mastiii Doubles will be telecast twice in a day from Monday to Saturday between 9am to 10am in morning and 5pm to 7pm in evening. On Sunday, the show will be aired at 9 am to 10 am in the morning and 5 pm to 6 pm in the evening.
Sab Group CEO Manav Dhanda said, “At Sab Group, innovation is the basis of our foundation. Mastiii being the number one channel in its category, the onus to evolve music as a genre lies on us; which we continue to do with our two new shows. Our focus remains on providing unique content with an aim to engage and interact with the viewer.”
Other shows on the channel include Hit Hai Toh Bajega, Hit Melodies, Just Arrived, Just Mohabbat, Love AajKalAurKal, Evergreen Hits and the Golden Era by Anu Kapoor. Mastiii has been dominating the music genre with their channel’s unique programming being the differentiating factor.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
