GECs
Mahima in ‘Live Wire’ on ETC Music
You SMS your question on 7575 and this pretty actress will call to talk to her fans.
Mumbai October 19, 2005: ETC has added another dimension to its programming mix, with ‘Live Wire’, which is dedicated to Film Personalities. Unlike other shows wherein viewer can only make a request for some song, here they can play the journalist and ask any
question from the star. The star answers it with all the sincerity.
This half an hour of Live Wire allows viewers a chance to Speak to their favorite star, Joke with them, Ask them questions and Have a heart to heart talk with them
On Friday October 21, 2005 at 7.30PM, it is the turn of peppy actress Mahima Chowdhari to sit on the hot seat in Live Wire. Mahima is answering the curious queries in the evening only on ETC. Along with anchor Suresh Menon, Mahima reveals some unknown facets of
her life to her fans.
Since its birth on August 26, 1999, music channel etc has taken pride in giving musical entertainment from Hindi Cinema and Hindi Pop in abundance. Like many other music channels etc Music never tried to project itself as a propagator of English albums. So like many
others, etc Music was never alienated from masses. And like many others etc Music never had to change its successful Mantra of programming mix. etc Music is still airing Hindi Film and other Hindi Music.
etc Hindi is musical entertainment channel with music constituting more then 98% of the programming content and is free to air digital channel. etc is watched by more then 30 million households.
For more information contact:
Neelam Gupta
Corporate Communication
ETC Networks Ltd
Tel: 022 – 2673 2033-7
Email: corpcomm@entertainmenttv.com
etc_music@yahoo.co.in
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
