News Broadcasting
Light up a Childs Diwali
MUMBAI: Amazon.in today announced the launch of Light up a Child’s Diwali, a unique opportunity that enables Amazon.in customers to select and send Diwali gifts to underprivileged children across the country. Pratham and Naandi Foundation, two NGOs working to improve the lives of disadvantaged children have created and put up on Amazon.in wish-lists, a selection of products like educational toys & puzzles, books, comics, dictionaries, encyclopedias that are needed by children under their care across the country. Customers can browse the wish-list and select products they want to gift and Amazon.in delivers them to the NGOs. Amazon.in will also donate the fees it makes from these transactions to the two NGOs.
“The festive season is about joy and celebration, and also an opportunity to share happiness. The Light up a Child’s Diwali will help customers conveniently select useful and needed gifts by the NGOs. By spending a few minutes in this section, customers can make a significant difference to a child’s Diwali,” said Amit Agarwal, Vice President and Country Manager, Amazon India. Simple five-step procedure.
Customers can visit the Light up a Child’s Diwali section on Amazon.in and follow the five-step process:
• Step 1: Select the NGO you want to support
• Step 2: Browse the Wish List to see selection of toys, books, educational aids, baby products
• Step 3: Choose the product to gift and click on ‘Add to Cart’ button
• Step 4: Select Gift Registry Address for the delivery address of NGO
• Step 5: Process to Check Out and make payment of the product
Customers can track their gift order and its delivery from the ‘Your Orders’ section of their Amazon.in account.
As with all purchases on Amazon.in, customers using the Light Up a Child’s Diwali initiative benefit from a safe and secure ordering experience, convenient electronic payments, no-risk hassle-free returns policy, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive purchase protection provided by Amazon’s A-Z Guarantee.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
