News Broadcasting
Light up a Childs Diwali
MUMBAI: Amazon.in today announced the launch of Light up a Child’s Diwali, a unique opportunity that enables Amazon.in customers to select and send Diwali gifts to underprivileged children across the country. Pratham and Naandi Foundation, two NGOs working to improve the lives of disadvantaged children have created and put up on Amazon.in wish-lists, a selection of products like educational toys & puzzles, books, comics, dictionaries, encyclopedias that are needed by children under their care across the country. Customers can browse the wish-list and select products they want to gift and Amazon.in delivers them to the NGOs. Amazon.in will also donate the fees it makes from these transactions to the two NGOs.
“The festive season is about joy and celebration, and also an opportunity to share happiness. The Light up a Child’s Diwali will help customers conveniently select useful and needed gifts by the NGOs. By spending a few minutes in this section, customers can make a significant difference to a child’s Diwali,” said Amit Agarwal, Vice President and Country Manager, Amazon India. Simple five-step procedure.
Customers can visit the Light up a Child’s Diwali section on Amazon.in and follow the five-step process:
• Step 1: Select the NGO you want to support
• Step 2: Browse the Wish List to see selection of toys, books, educational aids, baby products
• Step 3: Choose the product to gift and click on ‘Add to Cart’ button
• Step 4: Select Gift Registry Address for the delivery address of NGO
• Step 5: Process to Check Out and make payment of the product
Customers can track their gift order and its delivery from the ‘Your Orders’ section of their Amazon.in account.
As with all purchases on Amazon.in, customers using the Light Up a Child’s Diwali initiative benefit from a safe and secure ordering experience, convenient electronic payments, no-risk hassle-free returns policy, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive purchase protection provided by Amazon’s A-Z Guarantee.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
