News Broadcasting
Light up a Childs Diwali
MUMBAI: Amazon.in today announced the launch of Light up a Child’s Diwali, a unique opportunity that enables Amazon.in customers to select and send Diwali gifts to underprivileged children across the country. Pratham and Naandi Foundation, two NGOs working to improve the lives of disadvantaged children have created and put up on Amazon.in wish-lists, a selection of products like educational toys & puzzles, books, comics, dictionaries, encyclopedias that are needed by children under their care across the country. Customers can browse the wish-list and select products they want to gift and Amazon.in delivers them to the NGOs. Amazon.in will also donate the fees it makes from these transactions to the two NGOs.
“The festive season is about joy and celebration, and also an opportunity to share happiness. The Light up a Child’s Diwali will help customers conveniently select useful and needed gifts by the NGOs. By spending a few minutes in this section, customers can make a significant difference to a child’s Diwali,” said Amit Agarwal, Vice President and Country Manager, Amazon India. Simple five-step procedure.
Customers can visit the Light up a Child’s Diwali section on Amazon.in and follow the five-step process:
• Step 1: Select the NGO you want to support
• Step 2: Browse the Wish List to see selection of toys, books, educational aids, baby products
• Step 3: Choose the product to gift and click on ‘Add to Cart’ button
• Step 4: Select Gift Registry Address for the delivery address of NGO
• Step 5: Process to Check Out and make payment of the product
Customers can track their gift order and its delivery from the ‘Your Orders’ section of their Amazon.in account.
As with all purchases on Amazon.in, customers using the Light Up a Child’s Diwali initiative benefit from a safe and secure ordering experience, convenient electronic payments, no-risk hassle-free returns policy, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive purchase protection provided by Amazon’s A-Z Guarantee.
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
