GECs
Know all about CAT & Beyond CAT – Tune in to TIMES NOW to get an edge
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| Indiantelevision.com’s News Releases | ||||||
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Know all about CAT & Beyond CAT – Tune in to TIMES NOW to get an edge |
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MUMBAI : TIMES NOW, the 24-hour English news television channel will telecast a special series, titled ‘Countdown to CAT’ that provides valuable information and assurance on the Common Aptitude Test (CAT) to help young MBA aspirants achieve their supreme goal – admission to the prestigious IIM’s and other premiere management institutes across the country.
Starting Sunday 12 November, TIMES NOW addressed various aspects of the admission test in a special series- Countdown to CAT. The series will be aired everyday at 7 am, 9 am and 11 am and across the news wheel during the day. The series will provide insights on both how to bell the CAT by presenting CAT facts and by bringing together CAT aspirants through CAT communities and life beyond CAT. 
Countdown to CAT – brings together CAT communities on the Internet whose members study, debate, share course material for CAT online and meet at regular intervals at a coffee shop. The series will also talk about the online test centers, quick tips on the entrance exams.
The series goes beyond CAT and presents tips on Cracking the interview and making a mark at the group discussion, Career prospects after CAT – looking beyond a corporate job, Life at IIM and Beating the CAT Stress. CAT FACTS – special nuggets within the series will focus on little facts, on scholarships, financial aids etc. In short, the show is not only for this year’s aspirants, but budding aspirants… |
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Commenting on the special series on CAT, Arnab Goswami ,Editor- in- Chief, TIMES NOW said, “Countdown to CAT isn’t just about preparing for CAT this year. We’re going far beyond last minute tips, because those taking the CAT exam have been preparing for months now already. We’re looking at life at the IIMs, career prospects and options for those taking the exam, and the whole issue of how far an IIM MBA can take you. In short, the show is not just aimed at this year’s aspirants.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
