GECs
Keep watching Miilee on Star Plus and answer some simple questions to win exciting prizes in the big contest
Mumbai, Wednesday, April 12, 2006 – This April, television viewing becomes more exciting as viewer’s get a chance to win while they watch! Starting Monday, April 17, STAR PLUS’ 9.00 p.m. show – Miilee, will have one & all glued to the tele-screen as they get to participate & win in a simple contest which brings them goodies like 5 Sony handycam’s worth Rs. 16000 each and 10 Goody bags each day.
The contest questions will appear at the end of each episode of Miilee around 9.30 p.m. from April 17-21. All the viewers have to do is type ‘MIILEE’ followed by the correct option (01 or 02 or 03) and SMS this to 7827 or dial 1904 424 3333 followed by the correct option (01 or 02 or 03) for Televoting or just log on to www.indya.com. The answers should reach in latest by 3 p.m. the next day. The Maximum number of correct answers will win you a Sony Handycam.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
