Movie Channels
Kareena is ‘ETC Haseena’
Kyon Ki……………. Kareena is the pretty N petite
Salman is ETC Super Mard
Kyon Ki…………Salman is strapping and strong
Mumbai October 24, 2005: ETC, the channel, that showcases Bollywood inside out… is now presenting exclusive shows of two of the hottest stars back to back on the same day.
While Kareena Kapoor is ETC Haseena for the first half of November 2005 sabka favorite star Salman Khan is the ETC Super Mard for the same period.
So book your seats in front of your television sets from 7.30 PM to 830PM on Tuesday 25th October 2005 and tune in to ETC. During this hour long EXCLUSIVE entertaining revelry, both the stars will speak to their fans about thier life and forthcoming film Kyon Ki…..Its Fate.
Kareena Kapoor will appear as ETC Haseena on Tuesday 25th October at 7.30 PM.
Salman Khan will be seen as Super Mard on ETC on Tuesday 25th October at 8.00pm.
ETC Haseena and ETC Super Mard are a bi-monthly slot on ETC Music where one pretty lady from Bollywood appears in two shows ‘My Pasand’ and ‘Chit Chaat’ to entertain ETC loyalists. In these half an hour shows, the heroine talks about herself and her journey in cinema. Both are informal shows which are brimming with fun, banter, laughter, information and naturally music. ETC also shows selected songs from the latest films of this Haseena.
Bollywood Ke Liye successful and Bollywood Ka Apana channel ETC is in an exclusive deal Priyadarshan’s ‘Kyon Ki……Its Fate’. Besides holding the exclusive Premier of Priyadarshan’s ‘Kyon Ki……Its Fate’ ETC is also telecasting special shows & interviews of the artiste and holding interactive road shows in Mumbai, Ahemdabad, Jaipur and Delhi.
An exclusive show ‘ETC Bada Parda’ of the premier will be held on ETC on Tuesday November 8th, 2005 from 8.30 PM.
ETC showcases Hindi film industry inside-out and takes Bollywood into the homes of its viewers through chat shows, back to back compilations, events and interactive SMS based shows.
ETC is a music based entertainment channel with music dominating more than 98% of the programming content. In all India markets, ETC enjoys the largest reach amongst all the music channels. ETC is watched by more then 30 million households.
For more information contact:
Neelam Gupta, Corporate Communication
ETC Networks Ltd
Tel: 022 – 2673 2033-7
Email: corpcomm@entertainmenttv.com www.entertainmenttv.com
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
