News Broadcasting
JWT premieres its final Portfolio Night video
MUMBAI : With just a few days left for the much anticipated Portfolio Night 11, JWT India premiered their third and final Portfolio Night video. JWT India is hosting Portfolio Night 11 in Mumbai at its office on May 22, 2013.
The last of the three part series, the latest ‘Eye-Opener’ film busts the myth of proficiency in English language being one of the prerequisites to becoming a creative. The film opens to a young creative cramming the right pronunciation to some of the English words and believing that the key to becoming a good creative is to master the English language. This however holds true only till he arrives at JWT-Portfolio Night 11, where he meets Prasoon Joshi, President South Asia, McCann Worldgroup, who speaks to him in chaste Hindi!!! The subtle sense of humor that is a characteristic of all the JWT-Portfolio Night films, make this is a must watch. The latest film can be viewed on JWT’s official Portfolio Night page, http://www.facebook.com/portfolionightmumbai11
Advertising students were asked to tweet @pnmumbai11 on their thoughts on advertising. The wackiest of tweets are being selected to create posters and films. The 360 degree crowd-sourced campaign includes social media, posters, videos, hoardings and radio spots on Radio Mirchi all of which can be viewed on http://www.facebook.com/portfolionightmumbai11
Portfolio Night 11 promises an evening with the country’s top creative directors* who, while interacting with young creatives, will also choose the ‘All Star’ of the evening. The Portfolio Night All-Star event is where the most talented young creative from each Portfolio Night event is selected and flown to New York to compete at Portfolio Night All-Stars competition in New York City in August 2013.
Participants can register on their respective city’s page on the Portfolio Night website http://portfolionight.com/11/ and click on the “Buy Tickets” button for a registration. This will take them to that city’s online ticket purchasing system. An e-ticket will be issued to the participant as a permit to enter the event in Mumbai on May 22, 2013.
Scheduled to take place simultaneously in over 20 cities on this date across the world, including Athens, Austin, Beijing, Boston, Costa Rica, Johannesburg, Los Angeles, Montreal, New York, Paris, Sao Paulo, Stockholm, Tokyo and Toronto amongst others, Portfolio Night is an annual property of ‘IHAVEANIDEA’, the creative founders and the world’s first and largest community of the international advertising industry.
*Log on to http://portfolionight.com/11/mumbai to see the full list of creative director participating in JWT-Portfolio Night 11
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
