Applications
JustEat.in launches new Android app, offers hAPPy hour to its customers
NEW DELHI: JustEat.in, India’s leading online food ordering portals, has introduced a sexy new user interface for its stellar Android app that beautifies the food ordering process. Ordering yummy grub is now just a couple of taps away. To make things all the more exciting, JUST EAT is also offering a ‘hAPPy hour’ to its customers from 24th November 2014. Get attractive deals and discounts every week by placing orders between 4 pm and 5 pm on the new app between Monday to Thursday.
With the new app’s seamless experience it is now easier to order food with a few taps than call a restaurant. The hAPPy hour on the new Android app now lets customers enjoy weekly offers like a flat 50% discount or a Rs. 160 off on every order of Rs. 300 among others.
Ritesh Dwivedy, CEO JustEat.in stated, “At JustEat.in, we are committed to developing superior technology to enhance user experience and constantly bring in path-breaking innovations in the food ordering industry. With the new app, we aim to further reinforce our market leadership position. The hAPPy hour acts as an invitation for more consumers to come on board and discover the benefits of ordering food conveniently through their mobile device.”
The Android app also allows users to view their order history with a tap. It features an enhanced scroll experience through the menu pages of various restaurants. An exciting addition is the fact that one can search for specific items on the menu instead of scrolling through each page individually. Searching for ordering options has also become easier as the cuisine filter enlists the various restaurants serving that cuisine. Overall, the new app ensures that less time is spent on searching for and ordering the perfect meal and more time on relishing it!
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
