News Broadcasting
iTV Network appoints MSLGROUP as its PR firm
NEW DELHI: iTV, India’s fastest growing news network has appointed MSLGROUP as its PR agency, to handle the PR mandate for the entire network. iTV Network is going through an expansion phase and aims to emerge as the biggest independent news network in the country. The Network employs more than 2000 people across 25 bureaus and offices in India. With a reach of 91 million viewers & readers across the country the umbrella brand has two national news channels- News X and India News, four regional news channels- India News (Haryana, MP & Chhattisgarh, UP & Uttarakhand and Rajasthan), two newspapers- Sunday Guardian and Aaj Samaj and various digital assets to its portfolio.
Savvy Dilip, Group CMO, iTV Network, said, “We were looking for an agency with expertise in the media segment and found MSLGROUP to be the most effective and credible one. I am hopeful MSLGroup will add value to our brand and help us create brand salience. We are optimistic that this association will further boost the aggressive growth track we are set to follow.”
Jaideep Shergill, Chief Executive Officer, MSLGROUP India, said, “The industry is evolving and clients are looking for strategic and integrated communications that will differentiate them in the marketplace. We are pleased to partner with iTV Network and look forward to take this association to a whole new level with our expertise and media knowledge.”
News Broadcasting
Uma Sudhir signs off from NDTV after 27 years
The executive editor shaped NDTV’s southern reportage for nearly three decades
NEW DELHI: Senior journalist Uma Sudhir has retired from NDTV, bringing to a close a 27-year association with the network.
Sudhir served as executive editor, heading NDTV’s south India editorial operations. Over nearly three decades, she emerged as one of the most recognisable faces of on-ground reporting from the region, with sustained coverage of politics, governance and social issues across Telangana and Andhra Pradesh.
At NDTV, Sudhir played a central role in strengthening regional journalism within national television news. Her reporting consistently connected local developments to the national conversation, ensuring stories from the field shaped policy debates beyond studio discussions. Known for her boots-on-the-ground approach, she came to represent a generation of reporters whose authority rested on fieldwork rather than prime-time punditry.
An award-winning journalist, Sudhir is a recipient of the Ramnath Goenka Excellence in Journalism Award and the Chameli Devi Jain Award. Her body of work has been widely recognised for its public-interest focus, spanning elections, governance, gender issues, rural distress, environmental reporting and social justice.
