News Broadcasting
iTV Network announces launch of NE News to redefine news experience
MUMBAI: iTV Network, India’s fastest growing news and infotainment network in India’s dynamic media sector, today further consolidated its presence in regional news space. iTV network and AM Television has today announced their agreement to launch NE News to redefine news experience for its viewers in north-east at the event held at Hotel Vivanta, Guwahati.
NE News will be a free to air news channel. It will be available across all the platforms and will have a presence on Cable, DTH and Digital platforms.
The channel philosophy is to present content that is credible, insightful and positive in nature. It will telecast daily state-specific news bulletins done in the vernacular language of all States. The programming will focus on viz. Regional News (in Assamese, Bengali, Bodo, Nepali, Hindi and English language), Socio-legal shows, News Insights, Talk shows, Cultural shows, Special programming on food, fashion, lifestyle, tourism, music, sports, health and education et al.
In line with the evolving consumption pattern of news, the channel will not just be limited to television, but will also have a focused approach on social media presence and create a content that focuses on engaging viewers of all age group.
The existing set of players in the north-east news channel genre includes News Live, DY 365, Protidin Time, News18 Assam, Assam Talks and News Time Assam.
Kartikeya Sharma, Founder and Promoter of iTV Network, said, “With NE News, iTV network further aims to strengthen its position by targeting the viewers’ in north-east and providing them with differentiated content which cuts through the morass of the market by offering the viewers a ‘different visual culture’ without compromising on basic values. It’ll be a perfect platform for the advertisers to reach to their target audience.”
Sanjive Narain, Chairman and Managing Director of AM Television said, “The partnership with iTV network is a strong strategic fit, leveraging the two leading companies’ respective strengths, across many areas. With NE News, it is a powerful opportunity for us to significantly expand our presence in north-east region, a vibrant and very important market, and extend it to other parts of India over time.”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
