Awards
IRAA nominations date extended to 10 May, regional categories
MUMBAI: The Indian Recording Arts Academy (IRAA) awards today announced that the 2017 entry deadline for submitting nominations has been extended to 10 May, 2017. Spearheaded by IRAA Director Pramod Chandorkar, the nominations will be screened by an 11 member Jury comprising the best in the Music production and post-production industry. There is no voting and final authority is with Jury and their decision is binding on the nominees.
Soundtracks and albums released between 1 January 2016 and 31 December 2016 are eligible for nomination. Audio files accompanying the entries can be uploaded to a Dropbox link provided on the website.
For 2017, the IRAA has introduced several new awards and award categories that are crucial to the recording and music production industry.
The new categories are:
• Dubbing Engineer for Film – Hindi • Sound Editor (Effects and Ambience) – Hindi • Foley Artist – Hindi• Broadcast Mixing (Dialogue Oriented) – Hindi• Broadcast Mixing (Music Oriented) – Hindi
With the objective of recognizing the regional music industry, this year the IRAA awards has constituted ‘Regional Awards’ to honour talent outside Mumbai. The same awards have also been earmarked for the regional music industry. These include:
Film Song Recording & Mixing – Regional
Sync Sound Recording – Regional Film
Sound Designer for Feature Film – Regional
Dubbing Engineer for Film – Regional
Sound Editor (Effects & Ambience) – Regional
Broadcast Mixing (Dialogue Oriented) – Regional
Broadcast Mixing (Music Oriented) – Regional
The winners will be announced at the IRAA award ceremony which will take place at the Bombay Exhibition Centre, Goregaon, Mumbai on 3 June, 2017, 4 pm.
Awards
MRSI to honour B.V. Pradeep with lifetime achievement award
Veteran insights leader to be recognised at 7th Golden Key Awards in Mumbai
MUMBAI: The Market Research Society of India will confer its Lifetime Achievement Award on B.V. Pradeep at the 7th Golden Key Awards on March 6, 2026, in Mumbai, celebrating a career that has quietly shaped how businesses listen to consumers.
With more than four decades in the field, Pradeep is widely regarded as one of the architects behind the transformation of market research from a support function into a strategic growth engine. An alumnus of the Indian Institute of Management, Bangalore, he spent nearly 30 years with Unilever in India and overseas, where he developed research frameworks and insight-led systems that went on to become global best practices.
Long before consumer centricity became corporate shorthand, Pradeep championed the idea that organisations should build from the consumer backwards. He played a key role in formalising the consumer and market Insights function, elevating it from number crunching to boardroom influence. From reshaping sensory research in tea and refining brand equity measurement in the 1990s to designing large-scale insight systems and behaviour change models, his work helped businesses turn observation into action.
His impact stretches well beyond India. Pradeep served on Esomar’s Governing Council as vice president and treasurer and worked to strengthen India’s presence in the global research community. He has chaired the joint technical committee for Television Audience Measurement, been a governing council member of the Media Research Users Council and led MRSI as president from 1999 to 2005. He now heads his consultancy, Catalyst-4ur-Growth, advising organisations on marketing, insights and analytics.
TAM Media Research chief growth and partnerships officer and MRSI president Nitin Kamat, said Pradeep’s contribution extends beyond frameworks and methodologies. “He reshaped how organisations think about consumers and expanded the sector’s horizons beyond FMCG. His work elevated insights into a strategic lever for growth, and we are proud to honour his legacy.”
Kantar managing director and qualitative head Apac and committee chair for the award Paru Minocha, noted that Pradeep’s influence is both deep and enduring. “He pioneered frameworks that unlocked growth for clients and agencies alike and helped position India strongly on the global research map. His work strengthened the strategic role of consumer insights in lasting ways.”
The Lifetime Achievement Award jury was chaired by C K Sharma, former strategic consultant and principal at Gallup, and included senior industry leaders from Nestlé India, RSPL, Quantum Consumer Solutions and Inteliphyle Ltd.
As the Golden Key Awards return for their seventh edition, MRSI continues to spotlight the people and ideas that power the research and insights industry. This year, the spotlight falls firmly on a man who ensured that the consumer voice was not just heard, but heeded.
