News Broadcasting
‘Innovating For A Better Tomorrow’ with Amul & Hindustan Unilever’s Pureit
MUMBAI: CNN-IBN, in partnership with Infosys, brings to the fore exemplary innovations that have not only transformed the lives of millions of Indians but have also left indelible impressions globally. This exclusive nine-episode series ‘Innovating For A Better Tomorrow’ showcases innovations with significant business and social impact.
The seventh episode of the series will feature Amul, one of the most successful companies of India whose innovations helped India emerge as the largest milk producer in the world; and Pureit, a breakthrough innovation by Hindustan Unilever that can provide four litres of drinking water ‘as safe as boiled’ at a running cost of just Re 1.
Don’t miss the special episode on Saturday, March 29, at 7:30 PM, with a repeat telecast on Sunday, March 30, at 12:30 PM & 7:30 PM, on CNN-IBN; and on Sunday, March 30, at 4.30 PM, on CNBC-TV18. (TBC)
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
