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Indo-Vietnamese venture brings Greymatter into filmmaking
NEW DELHI: Local content generated through creative storytelling. ‘Sut’ (meaning ‘shoot’ in Vietnamese) set to release in November 2016 is the first venture into film production by the content solutions company Greymatter Entertainment Pvt. Ltd.
Developed in collaboration with Vincent Ngo of the “Hancock” fame, the film is a coming-of-age story of two brothers set against the background of the sport, football. It has been directed by Vietmax, one of the most successful directors in Vietnam.
Greymatter Founder and CEO Chandradev Bhagat said, “We have always been excited about films. ‘Sut’ is a project that came together quite magically. Having worked on and delivered projects across geographies, the idea was to bring together creative talent, international work flows and storytelling abilities from around the world to create strong local content. This marks the beginning of some of our exciting plans ahead”.
Greymatter has been doing some pathbreaking work in both, sports and non-fiction content, including Premier Futsal League and Pro-Wrestling League in the live sports space. It has also developed the hit series ‘The Remix’. In the last year and a half, ‘The Remix’ has been sold in 15 countries. It has been nominated as the top 25 formats in the world at MIPTV – in fact making it the first Asian format to ever feature in the list.
Greymatter is strategically focused on creating IPR (Intellectual Property Rights) properties and churning out creatively distinguished content. It is currently one of the few Indian companies to have sold original formats globally and is a recipient of multiple nominations and awards in India and the A-Pac region including the EMVIES, Spikes Asia and Asian Television Awards.
The agency has worked with some of the biggest brands including Ten Sports, Sony Six, Star Sports, Disney, Viacom Colors and VH1 to name a few on the broadcast end and brands like Google, McDonalds, Tata and Idea in the branded content space.
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Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
