News Broadcasting
India’s Mega Cricket Conclave – Salaam Cricket 2019 and comprehensive cricket coverage propels India Today TV to the No.1 spot in Week 23 (Megacities, 22+ M A)
MUMBAI: legends with enthralling, informative & entertaining sessions ahead of the much anticipated Cricket World Cup 2019. In addition, for the first time, cricketing legend Sachin Tendulkar along with a power panel comprising Azharuddin, Sunil Gavaskar, Harbhajan Singh and Madan Lal shares expert analysis of action packed World Cup 2019 matches through exclusive TV shows.
With prominent figures from the cricketing world, Salaam Cricket piqued excitement levels of fans through trivia, discussions, debates and predictions. The conclave also shared some of the most memorable moments in World Cricket and rendered fresh insights on the upcoming World Cup. From Master Blaster Sachin Tendulkar to Spin King Shane Warne, Little Master Sunil Gavaskar to King Viv Richards, Turbanator Harbhajan Singh to Sultan of Swing Wasim Akram, Michael Clarke to Younis Khan; the world champions discussed different facets of the game, sharing their experiences in engaging sessions.
In a country where cricket is not a sport but a religion, Salaam cricket witnessed an instant success and propelled India Today TV to the top in the English News genre.
Salaam Cricket was seen by over 17 million viewers on India Today Group’s channels – Source: BARC, TG: 2+, Mkt: India, Period: WK23'19, Program Name: Salaam Cricket
To keep the viewers captivated, India Today Group has also launched dedicated shows with legends like Sachin Tendulkar, Sunil Gavaskar, Harbhajan Singh, Michael Clarke, Mohammad Azharuddin and Madan Lal. While ‘Lord’s Mein Lahrayo Tiranga’ is being telecasted on Aaj Tak, ‘Lord of Lord’s’ is the offering on India Today TV. With 5 World Cup winners including Tendulkar, and one Captain who led India in 3 World Cups (Azhar), this expert panel rivals even the Sports broadcasters.
And it gets better! For the first time in history of television, Sachin Tendulkar is doing an exclusive match-by-match analysis of India’s campaign. He will discuss and dissect India’s performances over 10 episodes of the show named after the all familiar chant of cricket fans all over the country- ‘Sachin, Sachin’.
Further delighting the audience and highlighting the superior cricket coverage of its two channels, India Today Group has also launched a high decibel World Cup campaign with TVCs featuring the likes of Chris Gayle, KL Rahul and R Ashwin.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
