Music and Youth
Indian superstar Diljit Dosanjh signs deal with Warner Music
Mumbai: Diljit Dosanjh, widely known as the ‘Super Singh of Punjab,’ has announced a partnership with Warner Music, the first time he’s signed a deal with a major record company. Dosanjh is one of India’s leading stars and has found fame as an actor, singer, songwriter, and television presenter.
Dosanjh will be working with Warner Music to amplify his global music career. He has forthcoming singles with Canadian rapper Tory Lanez and the Tanzanian star Diamond Platnumz, who announced his own partnership with Warner Music last year.
He has starred in some of the most critically acclaimed and commercially successful Bollywood and Punjabi films of all time – appearing in the likes of “Honsla Rakh,” “Jatt & Juliet,” “Jatt & Juliet 2,” “Punjab 1984,” “Sardaar Ji,” “Super Singh,” “Sajjan Singh Rangroot,” “Shadaa” and “Udta Punjab.”
Dosanjh also enjoys a parallel stellar music career. He has recorded 13 studio albums and established himself as one of Punjabi music’s biggest stars. His 2020 album “GOAT” was featured on Billboard’sGlobal Chart and went Top 20 in Canada. His latest track “Lover” has already generated more than 68 million views on YouTube.
“I’m delighted to be collaborating with Warner Music. Together, we’ll take Indian music way beyond the usual diaspora audiences to the top of the global charts,” said Diljit Dosanjh. “I’ve already started working with some of Warner Music’s artists from other countries and it’s proving an exhilarating creative process. I’m just so proud to be playing my part in putting Indian music firmly on the global map.”
Diljit Dosanjh’s manager Sonali Singh added, “Diljit Dosanjh is a cultural phenomenon.He has sold-out venues in the UK such as the SSE Arena, Wembley, the First Direct Arena in Leeds and the Birmingham Arena. Diljit’s growth as a global artist has been unprecedented and we’re hopeful that this partnership with Warner Music India will take us one step closer to making Diljit a global music star.”
“Punjabi music has long been popular in India and it’s now igniting international interest. You don’t get many bigger names in the genre than Diljit Dosanjh and with our creative expertise and global marketing network, we can help him reach new audiences worldwide andbecome a truly global name,” stated Warner Recorded Music CEO Max Lousada.
“Just signing this deal has been an exhilarating process. From our first midnight meeting to pulling together two music videos in our first weekend of working together, Diljit brings a passion and creativity that draws you into his world,” commented Warner Recorded Music president – emerging markets Alfonso Perez-Soto. “We’ve already had our Indian, Canadian and Latin American teams working on his campaigns and our ambition for him is truly global.”
Jay Mehta, Managing Director, Warner Music India, concludes: “We’re excited to partner with the versatile and supremely talented Diljit Dosanjh. He’s a true entertainer and has struck a chord with the audiences across the globe with both his acting and singing prowess – a true rarity.His songs are already a rage with anybody who enjoys Punjabi music across the globe.”
The partnership is the latest landmark move from Warner Music India, which launched just two years ago in March 2020. The company swiftly signed a licensing deal with Tips Music, which owns the rights to some of the most popular Bollywood films ever produced; founded the Maati label, dedicated to the fast-growing Indian folk music genre; signed several distribution deals focused on labels from India’s different cultural and linguistic traditions. In the Punjabi music scene, Warner Music has signed partnerships with Ziiki Media and Sky Digital.
Warner Music India is growing its domestic roster of superstar and developing artists, hitting the headlines last month when it signed a partnership with Armaan Malik, setting up the Always Music Global label dedicated to homegrown talent, and arranging to release his non-film music. The company has also had success with Warner Music’s international roster in India, helping the likes of Alec Benjamin, CKay, Dua Lipa and Masked Wolf storm the charts.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
