News Broadcasting
India Ahead signs strategic partnership with Delhi Management Association
Mumbai: India Ahead, a national news channel with a country-wide footprint in both broadcast and digital media, has forged a new partnership with Delhi Management Association. This agreement will help promote cooperation in educational, skill development, and research activities.
India Ahead has been envisioned as a news platform with focus on ground reports and perspectives while staying away from theatrics and punditry. The refreshing viewpoint on news dissemination is being well-liked and this is reflected in consistent growth across both TV (English news) and digital (English, Hindi, and Tamil).
The association will also establish a framework for programmes of exchange and collaboration in areas of management, business and commerce, internship, work integrated learning, dual education system, on-the-job training and skill development for mutual benefit.
Speaking on the development, India Ahead Group COO Amitabh Bhatnagar said, “In pursuit of our agenda of being Audience First we are extremely excited about this tie up with a prestigious industry association which will allow us to engage with industry stalwarts and understand their issues, agendas and aspirations. This will help create relevant content and engagement opportunities.”
DMA president and Thomas Assessments VP Yogesh Misra said that this strategic tie up was important step in re–imagining DMA’s offerings with infusion of digital–first DNA, making membership appealing and beneficial for management professionals, as well as the corporates. He further added that the DMA 2.0 vision blended with the vison of India Ahead and he saw lot of synergies in terms of effectively addressing the gaps in employee employer and various stakeholder expectations in the fast-changing business environment.
Founded in 1955, DMA is a premier and prestigious professional body, devoted to dissemination of management principles and practices. It is a non-profit and autonomous entity that focuses on providing a wide range of services aimed at enhancing managerial effectiveness in a broad sphere of activities. It has over 3200 members, including 160 leading corporates, a high-profile managing committee of distinguished professionals from industry, government, and academia, supported by an efficient full-time secretariat.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
