GECs
IC Chip magazine offers World Cup 2006 Special
MUMBAI, May 31, 2006 – Technology changes fast and one needs to keep abreast of developments. IC CHIP magazine, which is at the heart of technology, brings you technology updates, reviews and tests on computing products. But IC CHIP now goes behind the scenes to explore the technology behind the world’s biggest sporting event – the FIFA World Cup 2006.
The world’s most watched event draws the attention of millions of spectators from almost every country, regardless of participation. Indian’s may be hooked on to cricket, but the football World Cup is a much-watched event. Everyone here is gearing up for a month long football extravaganza. And the event will be aired live on prime time television by India’s premier sports channels.
A significant annual investment goes towards research and development. That improves the game, both for players and spectators. The World Cup may also be regarded as a stage to display the fruits of this technology research.
Computerized ticketing using embedded chips with RFID technology, will ensure security. The authorities are also taking comfort levels to a new high by constructing state-of-art stadiums and facilities for spectators. Broadcasting the World Cup in HDTV, the high-definition format with crystal clear images, will be a giant step towards making the TV audience feel like they are actually there in the stadium.
The footsteps of technology can not only be seen in world-class facilities for the spectators, but also in the new wave of technology implants that promise to change the way the game is played today. For example, chip-embedded balls in conjunction with a computer are helping referees make crucial goal-line decisions.
IC CHIP aspires to sensitize its readers with the latest in technology, and that extends beyond personal computers. Since the country has caught football World Cup fever, IC CHIP magazine planned an all-color 16-page supplement dedicated to the World Cup. In this supplement, it takes a behind-the-scenes look at the technology driving football’s finest event.
Within its pages you’ll learn how technology is an enabler for the World Cup. Another article looks at moments of controversy from past World Cup tournaments, where technology could have helped resolve never-ending controversies. At the end of the supplement, there’s a run down of what you can expect in this season’s tournament.
The schedule of matches unfolds in a colourful center spread. And its large pullout posters will soon find a place on your walls. Don’t miss the review of the movie “Escape to Victory” which has its exciting and dramatic moments. And to wrap it up there’s some interesting world cup trivia.
With this supplement, IC CHIP takes a bold step towards diversifying its reader-base. By reaching out to a larger, varied audience, CHIP continues to be the leader when it comes to innovation and delivering the latest in technology.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
