News Broadcasting
IBN7 launches entertainment show titled ‘Bhabhi Tera Devar Deewana’
MUMBAI: Entertainment news is an important content area for news television. There are several shows in the Hindi News genre that garner high ratings and have a loyal viewership especially amongst female audiences.
The show starts from today and airs every Monday to Friday at 2 pm.
With a view to disrupt this space, IBN7 will launch a new show Bhabhi Tera Devar Deewana. Typically, most shows in this space are anchored and driven by female anchors who bring their perspective on the latest happenings from the world of television. In order to break away from this format, IBN7 will introduce a unique character – the devar who will look at the twists and turns of the most popular TV shows from a distinctly male perspective. Delving into the lives of the television celebrities, the devar will also aim to become an inseparable part of viewers’ lives. From characters’ on and off screen persona, and various events, to on-location shoots and highlights of TV serials, the desh ka devar will take the viewers on a captivating journey bringing them closer to understand their favourite characters better.
The show will, over time, introduce interesting segments like Khabri Bhabhi bringing the latest gossips from the world of TV; Aaj Ka Gyaan, a do good, feel good message from a TV star; Isko Dekha Kya – latest social media posts from stars; Trade Report- interviews of CEOs and programming heads and many more elements that will give the show a unique flavour.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
