GECs
Hungama adds Supa Strikas to programming line-up
MUMBAI: Hungama, known for engaging kids with entertaining content that is specially curated for them, will be taking the fun quotient a notch higher with the launch of a brand new show – Supa Strikas on 21 December 2020 at 7.30 PM.
Reaching out to a whopping 670* + million kids, the channel has consistently been entertaining young viewers with shows and characters that they love and has become a favourite amongst them. The Hagemaru Show is one of the most loved shows in the genre enjoying a high viewership with 427* impressions along with Shinchan which garnered 319* impressions in addition to other popular series like Selfie with Bajrangi and more.
Following the success of the existing series, the channel will now launch Supa Strikas for the first time on Indian Television. With a narrative that follows a leading football team as they journey across the globe and outer space, the series will take the young viewers through the behind the scenes at the world's greatest soccer club who are on a quest to win the prized Super League trophy.
“Hungama, through the shows and characters, has always celebrated the spirit of childhood; capturing the child’s imagination, playfulness and the zest to be adventurous. Kids have loved the series that we bring on Hungama and the consistent performance of the channel along with the success of all our shows are a testament to its success and popularity. Our newest show Supa Strikas will be a perfect addition to the channel bringing in elements of fun, adventure, sportsmanship and friendship,” said a Disney Kids Network spokesperson.
Today, the Disney Kids Network is one of the most preferred destinations for entertainment by kids and commands a share of 31 per cent*among kids.
* Source: BMW Software, India Urban, 2-14 YRS, All Days, 0700-2300, Wk 41-48’ 20
Catch Supa Strikas on Hungama from Monday to Thursday at 7:30 PM, 21 December onwards.
GECs
Z launches ‘Dilfluencer Moments’ to boost brand engagement across screens
New omnichannel format blends TV characters, storytelling and digital reach to boost engagement and affinity
MUMBAI: Zee Entertainment Enterprises Ltd (‘Z’) has unveiled ‘Dilfluencer Moments’, a new omnichannel media format designed to help brands cut through the clutter and turn audience attention into brand love.
With media access increasingly democratized, visibility alone no longer drives results. Shrinking attention spans and rising content noise have made memorability, emotional connection and action the real currency. Dilfluencer Moments addresses this by embedding brands into character-led, culturally resonant storytelling that travels seamlessly from TV to digital, social and creator ecosystems.
The format debuted with the “TumHoLovely” campaign on National Girl Child Day. Anchored in Hindi and Marathi shows, the campaign’s narrative extended organically across digital platforms, amplified by creators and community participation. A brand film featuring Sanya Malhotra further showcased how TV-originated cultural cues can spark broad engagement and virality. Within 24 hours, the campaign racked up 35 million total impressions, 20 million digital views, 2.5 million engagements and over 1,000 comments.
Laxmi Shetty, head – advertisement revenue, broadcast & digital, Zee Entertainment Enterprises Ltd, said, “As consumers turn away from interruption-led communication, advertisers need moments that feel culturally earned and emotionally authentic. Dilfluencer Moments delivers reach at scale through character-first content systems that connect with audiences personally, transforming storytelling into brand love.”
Kartik Mahadev, chief marketing officer, ‘Z’ & Zee 5, added: “Access alone is no longer an advantage; affinity is. Affinity comes from storytelling, familiar characters and moments that stay with audiences across screens. Dilfluencer Moments lets brands participate meaningfully in moments audiences already love, travelling organically across linear, digital and social platforms at scale.”
By anchoring campaigns in high-trust television moments and extending them into digital and social ecosystems, Dilfluencer Moments enables brands to generate organic engagement, amplify virality and convert attention into long-term emotional equity.
With its national scale, deep emotional storytelling and character-first approach, Z is offering marketers a powerful new way to build affinity, cut through clutter and create culturally resonant brand moments that stick.
