Education
How to Make Your Eyeshadow Last All Day
Want to know the secret of making your eye shadow last all day long? Then this blog is for you.
Amid the party season, almost every weekend is filled with either zoom celebrations or family meetups. And there is nothing more annoying than taking the time to perfect your eye makeup and then have it smudged or ruined by oily, sweaty eyelids. We're here to share some pro tips that you absolutely need. If you're ready to put in the effort, it might as well give you professional-level results. So, grab your eyeshadow stick and keep your notepads ready!
It's never fun to pop into the bathroom and find all your hard work has melted away, so soak up these tips and give your makeup a fighting chance:
Tip 1. Wash and Cleanse
For long-lasting and non-oily eye makeup, you must prep your skin well before using an eyeshadow stick. Pre-makeup washing and cleansing are crucial for removing all access oil and dirt from your face. Gently wipe your face after cleansing and make way for a refreshed and smooth feel. You also have to moisturize in order to make any product last longer on your skin. In other words, build a smooth base without any creases so that instead of slipping and falling, the makeup will stay put.
Tip 2. Use a Quality Compact
Providing the eye shadow with a base to stick to is another crucial aspect of making sure your eyeshadow lasts. Compact plays a major role in the longevity of your eye makeup. A quick layer of the compact on your face and eyelids will help blot away excess oil and blur imperfections. You can try a weightless compact from SERY Cosmetics that make your skin ready for flawless makeup application. This trick works great by helping your eye shadow stay on your eyelids for a longer duration. Compact also evens out your skin tone and lets the eye shadow appear brighter.
Tip 3. Use a Cream Eyeshadow Stick
A cream-based eyeshadow stick is an ideal option to go for if you want to achieve a smooth and long-lasting finish. Reliable names like SERY Cosmetics offer a range of eye shadow online that is smudge-free, 100% blendable, and light as air. Investing in a creamy eyeshadow stick is always a good idea and will definitely keep your eye makeup intact and thus last longer.
Tip 4. Spray Some Water
When it comes to skin, water fixes a lot many issues, and long-lasting eyeshadows are no exception. Spray the makeup brush with some water before applying some eyeshadow. Do not overdo this. Just enough to make the eyeshadow spread smoothly is what you want. As a bonus, the water makes your eye makeup more vibrant, and the eyeshadow color will look even better.
Buy Safe Makeup Products
It's time to kiss smudgy, runny eye makeup goodbye and say hello to eye makeup that lasts all day. With these expert tips and the right tools in your arsenal, you are ready to party in style. While shopping for eye shadow online, make sure to always buy from reputable brands like SERY Cosmetics that ensure the best quality. They offer a range of portable and long-lasting makeup, perfect for an on-the-move lifestyle. From intense color, eyeshadow sticks, to rich black mascara, you can select from a wide variety of makeup.
The next time you go out, keep these tips in mind, and your makeup will remain flawless until it is time to hail a cab back home.
Education
ESCP Business School names Marie Taillard as UK dean amid London push
LONDON: ESCP Business School has appointed Professor Marie Taillard as dean of its London campus, effective December 19, 2025, as the institution sharpens its expansion and academic ambitions in the UK.
Taillard, who previously served as interim dean, will take on the role for a three-year term. Her appointment comes as ESCP seeks to strengthen its position in London and expand its academic, industry and societal engagement across the UK.
ESCP Business School executive president and dean Leon Laulusa, said Taillard’s expertise in creativity and marketing, combined with her long association with the institution, made her well placed to shape the campus’s next phase. He credited her with launching the MSc in Marketing & Creativity, now one of the school’s flagship programmes.
ESCP London chairman of the board of trustees Lord David Gold, said Taillard would build on the campus’s recent momentum, citing her academic leadership and international outlook.
A L’Oréal professor of creativity marketing and former UK head of faculty, Taillard has been central to ESCP’s push for innovative pedagogy that bridges academic research and professional practice. She was recently shortlisted for the Times Higher Education’s Most Innovative Teacher of the Year award.
Taillard said her focus would be on expanding the programme portfolio, strengthening lifelong learning and deepening links between academia, industry and local communities, aligned with ESCP’s Bold & United strategy.
She holds an MBA from Columbia Business School and a PhD from the University of London, and has held several senior leadership roles at ESCP since joining its permanent faculty in 2007. The London campus currently serves more than 1,900 students and executive participants each year and is ranked second in the UK by the Financial Times.







