News Broadcasting
Have you made a Kya Baat! Kya Baat! Kya Baat! remix yet?
MUMBAI: Every avid follower of Zee TV’s top-rated dance reality show ‘Dance India Dance’ would know of Grandmaster Mithun Da’s trademark style of expressing his appreciation for a good performance – Kya Baat! Kya Baat! Kya Baat! This catch-phrase has been a constant across all the seasons of DID and across its many allied editions. You may love it … hate it … but you just can’t ignore it!
With Season 4 of ‘Dance India Dance’ hitting the tube on Saturday, 26th October, Zee TV’s gone one step further and made it possible for you to dance to Mithun Da’s famous line. Yes! If you visit the YAHOO! homepage today, you can make your own original remix of Kya Baat! Kya Baat! Kya Baat! from amongst a number of catchy beats to select from! You can create your remix and share it with your friends on mail. Sure looks like the DID fever is back in full swing on the eve of Season 4’s launch!
Starting tomorrow ie 26th October, stay tuned to ‘Maruti Suzuki Dance India Dance Season 4’ every Sat-Sun at 9 PM on Zee TV as the passion, the frenzy, the camaraderie, the rehearsals, the victories, the disappointments, the hosts, the judges and above all, the spectacular dancing talent return with renewed vigor in the latest season of the show!
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
