Cable TV
Hathway to take consumers on a spiritual journey with its new channel ‘Divine’
MUMBAI: Hathway Cable and Datacom Limited, is set to offer its subscribers a journey into spirituality with the launch of its new channel ‘Divine’ today, which will be available on a Pan-India basis to all Hathway subscribers on Channel No. 47.
The channel “Divine-Beyond all” will showcase a variety of content featuring LIVE religious festivities and spiritual events. In April this year, the MSO had launched 4 new channels in the movies and music genre- DJAY, Lamhe, Home Theatre and Marathi Talkies and the launch of Divine will add to its strong portfolio of channels. The launch face of Divine will be the upcoming grand “Ganesh Utsav” festival which is one of the biggest religious festivals in India, especially in the state of Maharashtra where the fervour and frenzy goes to a different level. Hathway has launched a multimedia campaign across its platform, print, online and outdoor to create awareness of the new channel.
The entire 11-day Ganapati festivities from 5th-15th September will be covered LIVE and exclusive 24X7 on ‘Divine’ where subscribers will get the opportunity to be a part of the celebrations, devotions and grandeur of top Ganesh pandals across Mumbai & other cities in Maharashtra with some key ones as follows:
Commenting on the launch of Divine, Hathway Cable and Datacom MD and CEO Jagdish Kumar, “With Divine, we have taken another step in our strategic plans to create a robust portfolio of channels providing a satellite-like experience to our subscribers and creating a solid bouquet of channels which adds value to our subscriber base.”
Hathway’s entry into the spiritual space with a dedicated channel will offer varied, localised content to digital cable subscribers which are not available on other satellite channels in a similar genre.
Hathway Cable and Datacom Tavinderjit Singh Panesar video business president added, “Spirituality and devotion is beyond age, culture and religion and with this thought, we have launched ‘Divine’ which aims to celebrate India and its spiritual diversity. We believe this channel can be a great differentiator for us with the line-up of LIVE festivities and content that would be showcased through the year.”
Cable TV
Hathway Cable appoints Gurjeev Singh Kapoor as CEO
Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure
MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.
Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.
Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.
Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.
The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.
An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.
Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.
Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.
