Factual
Gudville announces Rs 60 lac Ripple Rewards for NGOs
MUMBAI: Gudville today announced Ripple Rewards for non-profit charities in which charities could win grants worth INR 5 lacs every month over next 12 months. Gudville hopes this will encourage charities to use Gudville’s ripple campaign platform to take their cause campaigns directly to individuals and through them to their social networks.
Gudville uses power of social networking to build mass awareness and mass ownership for causes as campaignsripple through social networks of those who care to support them. As people offer their support, Gudville builds a personal social responsibility profile for every supporter. Gudville adds points for support and influence to these profiles as token of recognition of their contribution. This helps people track how their supported campaigns survive, grow and make a difference.
Gudville Ripple Rewards will be awarded to charities that secure maximum number of individual support for their campaigns. The contest will be run monthly and is designed in a way that will enable new winners to emerge each month.
“We believe each one of us has a cause that we are willing to support. But for most of us it is not very easy to do that. Gudville is an attempt to capture that offer of support, as small as it may be and use that to offer newer opportunities to capture more support until we eventually make a difference. Ripple Rewards incentivizes charities to participate in this initiative to offer easy-to-engage opportunities for individuals and build a mass base of supporters for their cause in the process” said SubhashDhar, Founder Gudville.
MUMBAI: India’s most famous hot seat is about to welcome an unlikely first-timer. For the first time on Hindi general entertainment television, industrialist Kumar Mangalam Birla will appear on Kaun Banega Crorepati, the iconic quiz show hosted by Amitabh Bachchan.
The special episode marks a rare meeting point of boardroom heft and prime-time television, bringing one of India’s most influential business leaders face to face with the country’s most enduring screen legend. It is a crossover that blends intellect, leadership and popular culture, all under KBC’s familiar spotlight.
Birla’s appearance dovetails neatly with the show’s current theme, Jahaan Akal Hai, Wahan Akad Hai, which celebrates the confidence that comes from clarity of thought and knowledge. His presence lends weight to the idea that sharp thinking and conviction are as vital in life as they are in the quiz chair.
In a thoughtful conversation with Bachchan, Birla shared an upbeat view of India’s economic journey, pointing to the nation’s rapid growth and the scale of opportunity opening up across industries and communities. He spoke of momentum, ambition and a future shaped by enterprise and ideas.
The episode is not all serious talk. In lighter moments, Birla confessed his long-standing admiration for Bachchan, calling him his favourite actor and admitting to a touch of nervousness at answering questions in front of the Shahenshah himself. The candour adds a human touch to a man more often seen in headlines than on television sets.
The special episode airs on Monday, 29 December at 9.00 pm on Sony Entertainment Television and Sony LIV.
