News Broadcasting
Girliyapa and UN Women aim to celebrate women with ‘India’s Next Top Role Model’
MUMBAI: For eons women have tried to break the system whilst fighting for an equal footing in all walks of life. Behind all the glitz and glamour there are a bunch of on unsung sheroes who have worked to shatter the glass ceiling across generations thus paving the way for future generations .This year, on the occasions of International Women’s Day, Girliyapa – the women centric channel from the house of The Viral Fever (TVF) has collaborated with the global champion for gender equality UN Women. As an extension of their global campaign 'Comedy for Equality', the satire titled ‘India’s Next Top Role Model' not only tackles the issue of gender equality but also puts a spotlight on these unsung women warriors who have changed the dynamic of the system.
Starring Gul Panag, Parul Gulati and Mehek Thakur, the video ‘India’s Next Top Role Model' brings forth stories of 3 Sheroes – Captain Prem Mathur (Gul Panag) who went on to be become India’s first female pilot, Priya Jhingan (Parul Gulati) – the first women to become an Indian army cadet and Rukhmanibai Raut (Mehek Thakur) who raised the age of consent for women across India.
Sarjita Jain, Brand Head – Girliyapa said “Women have worked tirelessly, to strive for a society that allows equal opportunities. And yet there are there are those who remain unsung, in spite of all they’ve done to shatter the glass ceiling and paved the way for future generations. This Women’s Day Girliyapa aims to celebrate these unsung sheroes, who can hopefully act as inspirations for millions once these stories are told. We’re honoured to partner with UN Women & Mythos for this cause to spread awareness and instill hope and confidence in Indian women to believe in themselves"
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
