News Broadcasting
Get your daily dose of Hollywood ‘gossip with a twist’ from Notty Pixy!
National, 22nd August, 2013: Ever wondered what do your favourite Hollywood celebrities eat, breathe and drink? What do they do other than movies… All your search stops here! Sony PIX has announced the launch of a captivating and ingenious Hollywood Insider called NOTTY PIXY who plans to take us for a saucy ride through Hollywood’s secrets.
Starting today, meet her on the Facebook fan page of Sony PIX, https://www.facebook.com/SonyPIX for your regular dose of inside gossip with a twist from the world of Hollywood. Be rest assured that you will know all the ‘Notty’ news way before everyone else, because Notty Pixy is always present and invited at all Hollywood parties, fashion shoots, behind the scenes, film sets and even baby showers! Nothing ever escapes her eyes and ears as she has a sharp acumen for inside news happenings and spicy gossips.
Commenting on the innovation, Mr. Saurabh Yagnik, Executive Vice President and Business Head, Sony PIX says, “Sony PIX is the leader when it comes to audience engagement on the social media platform. It has a loyal Facebook fan base and being a premium Hollywood movie channel, we always strive to give our viewers out of the box content. Notty Pixy is one such attempt. We are confident that she is certainly going to be hugely popular with our audiences and this is another step in our building differentiation for the channel in the category. “
Sony PIX is a front runner when it comes to engaging with its viewers on social media. All campaigns are targeted at being interactive and engaging. Sony PIX is recognised for appealing and smart ways of marketing their properties and premieres. With Notty Pixy, the audience will be able to relate to the character and in turn have a stronger association with the channel.
So fasten those seat belts and hold on tight because Notty Pixy is here! She arrives today and she’s going to get her admirers up close and personal with the lives of their favorite Hollywood celebrities. It is time to party!
Catch Notty Pixy on the Facebook page of Sony PIX!
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
