Kids
Find Freedom in Friendship with Sony YAY!’s Project Dosti!
MUMBAI: Friend, best buddies, interdependence, liberation, freedom – from friendship rises freedom. For a child, a friend is someone who gives them complete freedom to be themselves, someone they can count on. In a way, Friendship enables Freedom, just as Freedom enables people to become true friends. Tying friendship with the values that independence stands for and emphasizing the importance of finding freedom in friendship, this August, Sony YAY! introduces ‘Project Dosti’. The Ultimate Destination of Happiness launched a larger than life initiative that encouraged and empowered children from various divides to come to one platform with an aim of cultivating the true meaning of friendship while inspiring them to look beyond…
Children are the happiest around friends, and bringing in the idea of finding a friend in anyone, free of differences, Project Dosti integrated Friendship’s and Independence Day, uniting their young audience by friendship and celebrating a day free of inequality/disparity.
Hosted in Delhi on August 7, the channel gathered children from Hope Foundation and BCC Model School for a fun-filled session of games and gupshup. Encouraging unity, and with an aim of bringing out a special camaraderie amongst the children that encourages them to work towards the same objective, together, the channel naturally picked an all-time favourite – Tug of War. Unity and team spirit were seen all the way making for a fun day out in Delhi. In Kolkata, children supported by the Leo Club of Calcutta Park Avenue and students of Birla High School got together to participate in the same game, living out the highs of team sport on August 9.
Adding another layer of fun, Sony YAY!’s signature toons Honey and Bunny added oodles of dhamaal to the day. Bunny, with his naughtiness and shenanigans, played fun pranks with the children while Honey awed them with his silly innocence – both making the kids love them like never before. Each encouraged different sides of the team, pushing the kids to do their best! Showcasing the friendship that Honey and Bunny share, and getting kids to experience a bond like theirs is what Project Dosti stands for.
Project Dosti combines the universal pull of friends and freedom to drive home unity amongst all. Celebrating children’s refreshing innocence, Sony YAY! hopes to set new reasons for friendship and happiness with this activity.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
