Factual
‘Fear Factor’ delivers well for Sony
Mumbai: Fear Factor India has delivered well for Sony Entertainment Television’s (SET) India. The reality show, which was being produced by Endemol, managed to reach out to 26 million viewers across India.
It also provided close to 100 per cent leap in Sony slot performance. Fear Factor touched a peak of 5.3 TVR in the Hindi speaking market (HSM) strata as well as delivered strong performance in all key rating markets, according to a official communiqué from the channel.
Fear Factor also attracted significant ratings among the kids and youth and garnered above 5+ TVRs in this TG. What’s more, the show also managed to cut across a large socio economic spectrum with universal appeal to SEC ABC base.
It garnered strong TVRs in key markets with 4.6 TVR in Delhi, 3.8 in Mumbai and 3.7 in Gujarat.
MUMBAI: India’s most famous hot seat is about to welcome an unlikely first-timer. For the first time on Hindi general entertainment television, industrialist Kumar Mangalam Birla will appear on Kaun Banega Crorepati, the iconic quiz show hosted by Amitabh Bachchan.
The special episode marks a rare meeting point of boardroom heft and prime-time television, bringing one of India’s most influential business leaders face to face with the country’s most enduring screen legend. It is a crossover that blends intellect, leadership and popular culture, all under KBC’s familiar spotlight.
Birla’s appearance dovetails neatly with the show’s current theme, Jahaan Akal Hai, Wahan Akad Hai, which celebrates the confidence that comes from clarity of thought and knowledge. His presence lends weight to the idea that sharp thinking and conviction are as vital in life as they are in the quiz chair.
In a thoughtful conversation with Bachchan, Birla shared an upbeat view of India’s economic journey, pointing to the nation’s rapid growth and the scale of opportunity opening up across industries and communities. He spoke of momentum, ambition and a future shaped by enterprise and ideas.
The episode is not all serious talk. In lighter moments, Birla confessed his long-standing admiration for Bachchan, calling him his favourite actor and admitting to a touch of nervousness at answering questions in front of the Shahenshah himself. The candour adds a human touch to a man more often seen in headlines than on television sets.
The special episode airs on Monday, 29 December at 9.00 pm on Sony Entertainment Television and Sony LIV.
